Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered.

B2C 112

B2C Video Marketing Market Trends Thought Leadership 112

Hubspot Marketing

JUNE 28, 2022

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first? Let’s dive in.

Video Marketing 130

Video Marketing Marketing Marketers Promotion 130

Search Engine Land

JANUARY 24, 2023

However, it is important to remember that the most effective approach will depend on a business’s specific goals and target audience, which can play a critical role in maximizing the impact of vertical video. Watch: 3 innovative video marketing trends for 2023 and beyond Below is the complete video of my SMX Next presentation.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Calvyn Lee Blog

JANUARY 28, 2023

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. video b2b' Drop the in the comments below.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 131

Transform Logistics CMO Marketing 131

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. You’re trying to fill gaps in the market, so you need to know where these gaps are to capitalize on them.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. A survey […].

Video Marketing 108

Video Marketing Market Trends Marketing Marketers 108

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Content is still king. Virtual events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Video Marketing The human brain processes visuals 60,000 times faster than text.

Education 112

Education Market Trends Marketing Marketers 112

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 94

Market Trends CMO Transform User-Generated 94

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing. Why Email Marketing is Important Now.

Market Trends 78

Market Trends Email Marketing Marketing Marketers 78

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. Note: Monthly traffic estimates are from Semrush’s Domain Overview tool.

SEO 103

SEO Finance User-Generated Food 103

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. It’s no secret that virtual Reality (VR) is one of the current hottest trends in the tech world. How will VR affect the way businesses create and distribute video content?

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

OnDemand CMO

JANUARY 20, 2023

So, keeping up with its trends is an easy way to stay ahead of your competition. Here are 3 content marketing trends for 2023 to keep in mind. 1 – Utilize video content Audience attention spans are alarmingly low and only getting worse. Video is quickly becoming the best solution and research supports this.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. "

Brand Management 99

Brand Management Video Marketing Product Management 99

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

TechWyse

FEBRUARY 15, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. How to Use Video Marketing to Promote New Products. Click the article linked to learn all about the power of video marketing! Happy Tuesday! Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Hubspot Marketing

NOVEMBER 6, 2024

A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post. Personalize video content.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Pro tip: You can also tune into the episodes on YouTube if you prefer video over audio.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

APRIL 13, 2017

Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. The Partner Theater is a great way to consume bite-size presentations from a wide variety of partners from our ecosystem. Pro tip: You only need an Expo/Keynote pass to gain access to the Expo Hall and the Partner Theater.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Emerging Trends in Digital Marketing Sub-Topic: Artificial Intelligence in Marketing Article: “How AI is Transforming Digital Marketing Strategies” Article: “Implementing AI-Powered Chatbots for Customer Engagement” Sub-Topic: Voice Search Optimization Article: “Preparing Your Digital Marketing Strategy for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. Hosting webinars, posting about industry trends, sharing useful tips.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Search Engine Land

FEBRUARY 26, 2024

Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Influencer marketing. Video marketing tactics and strategy.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104