Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field.

Video Marketing 133

Video Marketing Marketers Marketing Promotion 133

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.

Video Marketing 136

Video Marketing Branding User-Generated Millennials 136

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 134

Video Marketing Branding User-Generated Marketers 134

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 77

Video Marketing Marketing Plan Marketers Marketing 77

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

JULY 7, 2017

Have you heard the news about video? It's becoming really important for marketers to use. You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. 6 Viral Video Marketing Examples.

Video Marketing 112

Video Marketing Marketers Marketing Thought Leadership 112

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketers Marketing 85

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Marketing Plan 144

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. Think With Google ) On average, people watch 17 hours of video content per week.

Content Marketing 125

Content Marketing Gen Z Health Inbound Marketing 125

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media?

Social Media Marketing 120

Social Media Marketing Marketers Marketing Marketing Plan 120

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Decide Which Types of Video to Create.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

OnPassive Marketing

APRIL 2, 2022

Everyone is thinking about YouTube these days, whether for a culinary video or to watch movie trailers. So, let’s take a look at some of the different YouTube marketing techniques you may utilize to increase website traffic. YouTube is a video-streaming service provided by Google. Find out who your target market is.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketers 57

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. If you're looking to target older demographics with social media marketing, Facebook is your best bet. YouTube is also a top favorite amongst video marketers. In addition, video marketers ranked YouTube as the second-best platform for ROI.

Gen Z 143

Gen Z Millennials Social Media Marketing Video Marketing 143

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Don’t make this mistake!

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Why is content marketing important?

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Law 145

Law Inbound Marketing Education Traditional Marketing 145

Neil Patel

JANUARY 27, 2021

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge. I’ve just provided the framework.

Digital Marketing 140

Digital Marketing Marketers Marketing Affiliate Marketing 140

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketers 143

Marketers Marketing Inbound Marketing Advertisers 143

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us?

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 112

Digital Marketing Whitepaper User-Generated eBook 112

Social Media Examiner

MAY 19, 2025

Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report.

Social Media Marketing 79

Social Media Marketing Marketers Marketing Marketing Plan 79

Kuno Creative

JUNE 7, 2022

If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. Making videos is fun and can help your company gain visibility. Let’s break down this last minute to-do list so your video marketing plan is a success. And why wouldn’t you be thrilled?

Video Marketing 105

Video Marketing Marketing Plan Marketing Strategy Product 105

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Digital Marketing 145

Digital Marketing Marketers Marketing eCommerce 145

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketers 131

Marketers Marketing User-Generated Promotion 131

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022.

Retail 117

Retail Gen Z Video Marketing Marketing Plan 117

Hubspot Marketing

JUNE 22, 2022

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? As a result, 52% of marketers who use TikTok plan to increase their investment in 2022.

Gen Z 141

Gen Z Millennials Price Social Media Marketing 141

Marketing Insider Group

JUNE 28, 2017

You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group.

Content Marketing 101

Content Marketing Marketers Marketing Marketing Plan 101