Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers 126

Marketers Marketing User-Generated New Technology 126

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. Processing.

Marketers 133

Marketers Marketing New Technology Customer 133

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. They dont tell you what part of the creative is connecting with people. A common barrier?

B2C 125

B2C New Technology Analytics Communications 125

Martech

MARCH 13, 2025

Although this business failure happened apart from my work in email, it also brings me back to what I’ve learned over 27 years of working in all aspects of our industry, from being a newcomer in digital marketing to leading an email agency today, surrounded by amazing people and doing work that helps companies achieve their goals.

Marketers 126

Marketers Marketing New Technology Energy 126

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams?

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

Law 114

Law Transform Retail Manufacturing 114

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy.

Customer Acquisition 117

Customer Acquisition User-Generated New Technology Price 117

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Transform 118

Transform Marketers Marketing Marketing Automation Platform 118

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

User-Generated 107

User-Generated Marketers Marketing CMO 107

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Martech

SEPTEMBER 16, 2024

This aligns with my experience as both a customer and a marketer. ” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way. However, marketers often find themselves overwhelmed by the sheer volume of data they receive daily.

Law 115

Law New Technology Communications Management 115

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 120

Digital Marketing Transform CMO Marketers 120

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 111

Management Inbound Marketing Marketers Marketing 111

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Processing.

PR 88

PR User-Generated SEO New Technology 88

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Let’s start with the positives.

Transform 88

Transform Customer Journey Marketers Marketing 88

Marketing Insider Group

JUNE 18, 2025

Marketers in the know? The most successful marketers know when to adjust their strategy and embrace new formats, tools, and trends. The True Key to Successful SEO Compose for Your Readership Initially: In addition to search engines, astute marketers also consider their audience when producing content. They get it.

Transform 95

Transform User-Generated New Technology SEO 95

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

New Technology 119

New Technology Target Market Management Branding 119

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. One major theme was that even with AI’s rapid evolution, many marketers and organizations lag in adoption. Leadership did the same.

Native Marketing 120

Native Marketing Communications New Technology Education 120

Hubspot Marketing

NOVEMBER 20, 2024

When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. Without this, your business could be exposed to new vulnerabilities​. Financial institutions, for example, assess credit and market risks when they expand internationally​.

Manufacturing 110

Manufacturing Finance Health New Technology 110

Martech

AUGUST 19, 2024

So I looked into what they are and how marketers can mitigate their impact. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. This isn’t a job for marketing alone.

Price 122

Price Health CRM Retail 122

MarketingOps

APRIL 24, 2025

Hosted by Tara from MarketingOps.com , the webinar went beyond the surface, exploring the significant roles, challenges, strategies, and value of marketing operations professionals during times of strategic shifts. Perhaps one of Kao’s most crucial takeaways was the role of storytelling. The message was clear.

Transform 130

Transform Management CMO New Technology 130

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Martech

MARCH 19, 2025

Today, marketing faces its own shift. Positionless Marketing builds on Demings legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interactionwithout compromising quality. Positionless Marketing follows this same philosophy.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. As a result, we know we will see more AI applications aimed at B2B marketers. The marketer’s dilemma: Experiment or wait for integration? He would then add, “Make sure that you tend to your garden!”

Transform 126

Transform B2C CMO New Technology 126

Martech

AUGUST 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing operations (MOps) persona. Future-proofing: Technology is always evolving. I am trained with MarTech content.

User-Generated 112

User-Generated Management New Technology Branding 112

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends 67

Market Trends Transform CRM Marketers 67

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Martech

JULY 15, 2024

Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter. All CabinetM Martech Innovation Reports can be accessed on LibraryM.

Product 117

Product New Technology Marketers Marketing 117

Martech

MAY 9, 2025

Strategy Description Define clear goals and objectives Align martech decisions with specific business and marketing goals to provide a clear direction for technology selection and utilization. These strategies are useful even when FOBO is not involved.

New Technology 78

New Technology Price Product Marketers 78

illumin

AUGUST 6, 2024

And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Advertisers 59

Advertisers Advertising Transform Energy 59