Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

Transform

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

Transform

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. It’s essential to establish these benchmarks in advance.

Transform

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The other talk track is, “We’ll hand over the stack to IT.” Again, say what?!?

Transform

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Transform

Hubspot Marketing

JUNE 20, 2022

With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority. Content Workflow Management. To successfully manage your workflow, start by outlining the processes, people, and tools involved in the content creation process. Canva and Adobe Photoshop are great tools for design.

Management

Martech

OCTOBER 11, 2021

.” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success. She looked back at her Cision days, which concluded in 2015.

Customer

Sprout Social

JUNE 26, 2023

Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms.

Customer Journey

Use Insider

JULY 28, 2023

Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.

Retail

Rock Content

SEPTEMBER 11, 2020

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision.

Transform

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Too much automation.

Customer

Litmus

DECEMBER 16, 2024

Today, were sharing one of our favorite ways to add a human-touch to our email marketing campaignsand thats with Litmus Personalize Live Polls. Both are useful for collecting customer data, but serve different purposes for your overall email marketing strategy. Its a new era of email, and were here for it ! Heres how: 1.

Retail

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Get the daily newsletter digital marketers rely on. Use your customer success manager. Processing.Please wait. You need wins!

User-Generated

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Processing.Please wait.

CRM

Rock Content

APRIL 21, 2020

Check right now the subjects you will see in this article: Customer Success versus Customer Success Management; Fitting Customer Service in your workflow; Main organizational models of Customer Success Management; Find out the best concept for your company; Conclusion. Fitting Customer Success in your workflow.

Product

Rock Content

AUGUST 22, 2019

With a live events solution in place , company events like town halls or all-hands meetings have the potential to transform into highly engaging experiences for everyone involved. In order for HR and recruiting strategies to be successful, managers have to increase the level of social advocacy among their employees.

Transform

Moz

JANUARY 16, 2019

Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Combine original research and newsjacking to go viral Sourcify has grown almost exclusively through content marketing.

Promotion

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. You see, as marketers we often forget that less can be more; but not when it comes to knowledge and expertise!

CMO

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. But that’s not all.

Price

Rock Content

AUGUST 22, 2019

With a live events solution in place , company events like town halls or all-hands meetings have the potential to transform into highly engaging experiences for everyone involved. In order for HR and recruiting strategies to be successful, managers have to increase the level of social advocacy among their employees.

Transform

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing.

CMO

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. That color splotch will make the white space more prominent, transforming you into "whitespace.".

Fashion