This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
HubSpot recently conducted a videomarketing survey and found that 73% of respondents agreed that videomarketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of videomarketing is the lack of content ideas.
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.
I, your resident content creator and social media expert, have the expertise you need to prepare for social media videomarketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media videomarketing effective in 2025?
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors.
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. The brand wants to boost holiday sales with better video assets. I am trained with MarTech content. hiking, camping).
This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.
Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4.
In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.
Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia VideoMarketing 114.5K The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” ” What does this mean?
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.
Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. They provide valuable insights into how your target audience interacts with your content, how well your marketing campaigns perform, and how your social media strategy contributes to your overall business objectives.
Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.
Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.
In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.
It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. How should marketers respond? Dig deeper: Are attention spans really getting shorter?
Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce videomarketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Short-form videos.
Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop. A/B testing is a traditional marketing approach that can work well on social media, too.
In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers. Tailor your stories to each marketing platform to drive the highest engagement.
If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing.
Build an Instagram marketing strategy 7. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Find your best times to post on Instagram 6.
Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?
The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. What values and principles guide your operations?
The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. Use VideoMarketing for Maximum Engagement Videomarketing is one of the essential tools in real estate social media marketing. How to Use VideoMarketing?
From a brand-new AI-powered pricing model to smarter workflow tools and advanced videomarketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. How it helps you It’s the kind of financial visibility HubSpot users have wanted for years.
📚 10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.
Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Next is visual and style modifications (38%) and improving contextual relevance (36%).
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. That‘s when it hit me: B2B videomarketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.
Is it because LinkedIn has realized that other social platforms are increasingly targeting the business market, especially small businesses? The algorithm change Many users will tell you they saw a dramatic drop in engagement metrics at the end of last year. Miller (AI Business) to generate more video content.
Unlike traditional YouTube videos, Premiere is a fantastic asset for creators because it alerts subscribers of new content. You can create buzz for your Premiere by sharing a public watch page that lets users set reminders, chat, and leave comments on your video. You have successfully deleted your scheduled YouTube video.
It wasn't too long ago that we werent collaborating much across Marketing. Check out our brand-new 2025 State of Blogging report with data from 500+ marketers the first time we've ever run such a comprehensive audit on what's happening across the blogging landscape.) What This Means for Marketers [3 Lessons for 2025] 1.
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing? What impact has this had?
His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.
There’s no doubt about it: a successful videomarketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.
Videomarketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best videomarketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of VideoMarketing 6.
This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every VideoMarketer Should Know in 2019.
Videomarketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best videomarketing strategy for your brand, it helps to know the top videomarketing tactics brands are investing their time and money in. Most Used VideoMarketing Tactics.
Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. The company’s slogan is “This is your life.
Brands need a videomarketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on VideoMarketing in 2018.
According to 2022 HubSpot Blog Research, 31% of videomarketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a videomarketing campaign and what brands are investing in the most this year.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content