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How to gear up email for a strong finish to 2024

Martech

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

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3 tools every martech pro needs to turn strategy into action

Martech

Even major projects — like migrating to a new marketing automation platform — require focused attention on the people involved. No platform can succeed without adequate stakeholder and user adoption. ADKAR can be a powerful tool in a martech practitioner’s toolkit.

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What Is Revenue Operations (RevOps)?

Lusha

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM
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What technology would you bet on in the martech race?

Martech

Marketing automation platforms are an obvious place to look for a market dominator. They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Will other CRMs be on the podium?

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How to scale your hypergrowth marketing team from 5 to 25 people using this template

Hubspot Marketing

Phase 2: Specialization (11–17 People) Once a company surpasses $15M ARR and serves over 500 customers, it enters a new market with larger competitors. This means marketing must become more sophisticated and often complex to attract attention. Don’t make this phase even more complicated than it already is.

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AI-powered martech news and releases: January 23

Martech

Now, this weeks round-up of AI-powered martech news and releases. Act-On is an AI-powered marketing automation platform with an open data architecture designed to enhance marketing efforts for businesses. The platform offers intuitive tools for campaign management and customer engagement.

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Direct Mail Secret Weapon Insider Session

DirectMail2.0

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0