Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

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Marketing Automation Platform Whitepaper eBook CRM 133

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. I know, I know, you’re probably striking up images of a questionable salesman trying to sell an elusive product or service. Marketing automation certification – even better if they’re a partner to the marketing automation platform you use.

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Whitepaper Marketing Automation Platform Management Product 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

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Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

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Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

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Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. What type of information is important for your marketing and sales team to know about your leads? Those potential investors may prefer more detailed communications in the form of a whitepaper.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

APRIL 15, 2022

Resources for learning more about B2B marketing. What is B2B marketing? B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. In B2C marketing, companies sell directly to the end customers. Leveraging AI in marketing.

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B2C Marketing Automation Platform Gen Z Whitepaper 127

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts.

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Whitepaper Marketing Automation Platform eCommerce User-Generated 117

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

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Whitepaper Thought Leadership Marketing Automation Platform Education 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

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B2C Whitepaper CRM Marketing Automation Platform 133

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. A third of respondents say that direct mail is the most effective way to get them to remember a product or service. Not Using Direct Mail? Two Words: You Should.

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Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. As we saw above, calculators and product pickers are options to help demonstrate a value point of your product or service. However, these can come in a variety of formats.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Marketing Automation Can Deliver Amazing ROI. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. But a marketing automation platform is different. Consider just a few studies.

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Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

With marketing automation, you can make sure that sales are only following up with leads who are ready to buy. Additionally marketing automation platforms can score your leads based on how they engage with campaigns or content. You sell different products or services to different demographics.

Email Marketing 132

Email Marketing Whitepaper Marketers Marketing 132

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

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Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment. A calculator allowing your prospects to understand how purchasing your product will result in a positive ROI for their organization.

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Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

The trick is, your social marketing should ensure this happens. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Make your web properties social media-ready. And how can they get to this content?

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Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan.

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Thought Leadership Social Media Marketing Whitepaper Marketing 134

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

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Whitepaper User-Generated Marketing Automation Platform Email Marketing 117

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. How to Use Intent Data.

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Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads.

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Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 93

Martech

JULY 26, 2021

But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Why we care. More consolidation, of course.

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CMO Whitepaper Shoppers Fashion 107

Adobe Experience Cloud Blog

APRIL 29, 2016

This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), To get the right message to the right investor, you must segment your audience.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. The content production supply chain can be long and complicated, involving many departments, agencies, freelancers and more. Today, enterprises are using DAMs in a variety of ways.

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Management Transform Whitepaper Retail 111

Duct Tape Marketing

JUNE 1, 2017

But until someone actually purchases your services or your products, that lead isn’t going to help you pay the bills. And there’s no better place to focus your efforts than on email marketing. If you’re selling products online, more than likely you need a strong cart abandonment plan. That’s all great stuff. Get more personal.

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Email Marketing Customer Whitepaper Marketing Automation Platform 70

Calvyn Lee Blog

OCTOBER 14, 2021

Question: When working with LinkedIn marketing partners, if you don’t see your CRM or marketing automation platform listed: You can download a CSV file and manually upload it to your database. You will have to use a different Marketing Automation platform. Emphasize selling your products.

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Marketing Strategy Thought Leadership Marketers Marketing 130

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

JANUARY 1, 2019

You should start by creating a handful of emails that contain different offers so that prospects can come to know and like your business—an invitation to access a white paper on your area of expertise, an opportunity to join a monthly webinar that you hold, or an offer to book an introductory call with a member of your sales team.

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Customer Journey Customer Whitepaper Marketers 78

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

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Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Lusha

JULY 11, 2024

Demand Generation: Building Awareness and Interest Demand generation is a holistic marketing approach that builds awareness and interest in your products or services. Once you have this information, you can nurture these leads through email marketing, targeted advertising, and other personalized communication channels.

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Whitepaper eBook User-Generated Education 52

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs.

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Copywriting SEO Price User-Generated 93

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

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Manufacturing Content Marketing Whitepaper Marketers 52

Welcome Software

MARCH 11, 2022

Encourage people to take a specific action like signing up for your email list, making a purchase, registering for a course, or downloading a digital product. Content production director (aka creative director) – Responsible for managing how your content looks across departments and channels. Stage #6: Start content creation.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Lusha

OCTOBER 27, 2019

The lead probably does not have prior knowledge of your company and might not even have an interest in your product. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

The lead probably does not have prior knowledge of your company and might not even have an interest in your product. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

JULY 17, 2024

Lead generation is the process of attracting strangers and prospects and converting them into someone who has indicated interest in your company’s product or service. Consideration: Leads are actively evaluating your product or service, comparing it to alternatives, and seeking more information. What is Lead Generation?

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CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. They’re likely evaluating specific products or services and narrowing down their choices.

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Customer Acquisition CRM User-Generated Customer Journey 52