Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

DECEMBER 9, 2022

With CPCs rising across performance media channels, advertisers are left wondering if moving away from performance marketing channels is the right move. It’s critical to be aligned with the external forces impacting your marketing mix. Get the daily newsletter search marketers rely on.

Advertisers 86

Advertisers Advertising Search Marketers Marketing Mix 86

Litmus

MARCH 15, 2024

When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. And it just so happens that email is the perfect place to collect first-party data through subscriber interactions. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? You place more value on something you “own.” How do you reach these prospects, and what tools and resources can get you started?

Branding 70

Branding Price CRM Marketers 70

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It’s all very good to have a great strategy in place.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Duct Tape Marketing

JUNE 13, 2024

And then it's around on the service provider side, coaching them on how do you make sure that you're placed in the right places for what your business specialized in and does your actual website and your messaging and your pitch match who you're trying to target. Who are the agencies offering these services?

CMO 83

CMO Transform Price Digital Marketing 83

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It’s all very good to have a great strategy in place.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Unbounce

SEPTEMBER 19, 2023

So we know that Gen AI has taken over marketing, it’s taken over our lives. ChatGPT has been used by pretty much everyone I know, but one of the interesting places that gen AI is showing up, it is within the current SAG actors/writers strike. And it gives you an idea of the brand guidelines that you wanna go for. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Exposure Ninja

AUGUST 11, 2023

The Seven Ps of marketing are made up of: Product Price Place Promotion People Process Physical Evidence. These seven elements work together to inform your marketing strategy, from how much you charge for your product or service to the physical evidence you have to show why people should buy your product or service.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52