Marketing Mix Performance Marketing Place 
Martech
OCTOBER 31, 2024
Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.
Martech
DECEMBER 16, 2024
We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention.
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Martech
APRIL 17, 2025
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Attribution. Oh, attribution. What do I mean by this?
Adobe Experience Cloud Blog
MARCH 5, 2018
I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process.
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.
Search Engine Land
DECEMBER 9, 2022
With CPCs rising across performance media channels, advertisers are left wondering if moving away from performance marketing channels is the right move. It’s critical to be aligned with the external forces impacting your marketing mix. Get the daily newsletter search marketers rely on.
Litmus
MARCH 15, 2024
When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. And it just so happens that email is the perfect place to collect first-party data through subscriber interactions. In fact, 41% of marketers say that email is their most effective marketing channel.
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