Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Multi-touch attribution Understanding how customers interact and convert through user-level touchpoints remains a crucial part of any marketers toolkit.

Marketing Mix

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform

Sprout Social

JUNE 16, 2025

Ultimately, both ROAS and ROI try to answer the same question: Did your marketing investments generate a valuable return? Marketers often measure these metrics with simple formulas: ROI: (Return – Investment) ÷ Investment ROAS: Revenue from LinkedIn Ads ÷ LinkedIn Ad Spend Measuring your investment is pretty straightforward.

CRM

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Instead of questioning ‘Why does this cost more?’

Branding

Customers.ai

NOVEMBER 14, 2024

SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle. A user-friendly interface means your team can dive right in without needing extensive training. Highly personalized emails that turn casual browsers into loyal buyers.

Email Marketing

Sachs Marketing Group

JULY 18, 2025

What began with machine learning optimizations in bidding strategies has evolved into a complete transformation of the search experience itself. The introduction of AI Overviews (formerly Search Generative Experience) and the more recent AI Mode represent the most significant changes to Google’s core product since its inception.

Digital Marketing

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore.

Gen Z

Vertical Response

JULY 14, 2025

Non-profitable organizations, also known as nonbusiness entities, operate with the primary aim of serving collective, public, or social interests rather than generating profits for private individuals. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.

Non-Profit

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Adobe Experience Cloud Blog

MARCH 19, 2013

by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy.

Transform

Digital Marketer

MAY 24, 2023

In digital marketing, chord diagrams can be used to show how different channels (such as social media, email marketing, and search engine marketing) are related to each other. Scatter Plots for Digital Correlations Scatter plots are often used in digital marketing to show the relationship between two different metrics.

Transform

The Marketing Operations Leader

OCTOBER 22, 2024

In 5 years, most marketing tools will not have databases. 75% of executional work will be accomplished through generative AI and visual workflow builders. Marketing Mix Modeling (MMM) will gain in popularity; Multi-Touch Attribution (MTA) will decline in popularity. Which do you agree with? Which do you disagree with?

Transform

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator

Adobe Experience Cloud Blog

JULY 10, 2014

Research from Flurry shows that after downloading any given app, 25% of people will use it only once, and over half of all users will stop using the app after three months. If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks.

Real Estate

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing Mix

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy

Vertical Response

APRIL 12, 2024

The Digital Marketing Revolution The emergence of the digital era has brought a revolutionary change in the marketing industry, allowing businesses to connect with global audiences via the internet, websites, and online ads. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy

Moz

MAY 17, 2020

Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. How often do marketing campaigns ignore SEO? Examples are Google Flights or Google Hotels.

SEO

Bannerflow

MAY 23, 2023

The strategy During the World Cup campaign, Kaizen focused on the importance of the user’s journey to understand their needs better and create effective marketing strategies. Onsite advertising The onsite visuals were essential to the user’s journey, making complex processes easier to comprehend and navigate.

Transform

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy

Neil Patel

OCTOBER 13, 2021

Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. Talk about your transformation: Businesses and people buy transformations, not features. Develop a Strong Email Marketing Strategy.

Transform

Marketing Insider Group

APRIL 26, 2011

78% of Internet users conduct online product research. 91% of email users have unsubscribed from a company email they previously opted-in to. 91% of email users have unsubscribed from a company email they previously opted-in to. Web-based email usage has dropped 59% among 12-17 year olds in the past year. Image Source.

Transform

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Digital media and advertising.

Transform

Adobe Experience Cloud Blog

JULY 12, 2016

Implementing mobile payments is well worth it, and here are six ways to effectively use mobile payments in your marketing mix: 1. Or if your social media promotions are too content-heavy for mobile users, they probably won’t click through to download the offer. Track Behavior and Transform It into Action.

Marketing Strategy

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy