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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Influencer Marketing Effectiveness.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Social media communities are on the rise: Over the past three months alone, 20% of social media users joined an online community, while 22% actively participated in one. Only 21% of social media users rate products sold in-app as high quality, and just 42% of social media users feel comfortable making purchases on social media platforms.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? Let’s try to understand.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. On TikTok alone, influencer spending is expected to grow by 27.8%

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Your audience’s preferences should also guide your channel strategy. Including demographic information.

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