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The 12 Traits of Successful Social Marketers

Marketing Insider Group

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media.

Insiders

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Social Media Calendar Guide: Plan, Post, & Grow (Free Template)

Backlinko

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

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Share of Voice: What It Is and How to Calculate It

SocialPilot

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR
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8 employee advocacy tools to amplify your social media reach

Hootsuite

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

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LinkedIn Carousel Posts: Specs, Steps And Examples

SocialPilot

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?