Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content Stands Out. Want to learn more?

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Whitepaper Transform eBook Promotion 145

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry!

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

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Marketing Strategy Whitepaper Content Marketing B2C 124

Rock Content

APRIL 24, 2023

It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

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Place Whitepaper Finance eBook 95

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

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Whitepaper Content Marketing Thought Leadership Marketing 135

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

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Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. Now, it is evident that social needs to be part of your entire marketing strategy. To crush your competition, you have to do more than social media; you have to do social marketing!

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Whitepaper Thought Leadership Marketing Marketers 126

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Use Exit-Intent Pop-ups.

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Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

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Marketing Strategy Thought Leadership Marketing Marketers 130

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

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Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

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Advertising Advertisers Whitepaper User-Generated 63

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Lets dive into the six steps to build a strategy that delivers results. You can use tools like SocialPilot to easily get all of this data in one place. Repurpose content.

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Thought Leadership Whitepaper User-Generated Price 86

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Reviews take place on sites that have a designated review area while testimonials are solicited directly from the businesses you serve.

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Whitepaper Content Marketing Marketing Marketers 140

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

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Whitepaper Transform Promotion Marketing 140

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. companies plan to leverage podcasts and audio content in their marketing strategies. Because most people discover podcasts via social media, it’s easy to work it into you social media strategy.

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Whitepaper Information Technology Retail Marketing 133

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

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Education Marketing Strategy Branding Energy 111

Girl Power Marketing

AUGUST 25, 2022

Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think. Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895.

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Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. The post Why Your Content Marketing Strategy Isn’t Working and How to Fix It appeared first on Marketing Insider Group.

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Marketing Strategy Content Marketing Whitepaper B2C 110

SocialPilot

MAY 8, 2025

Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram. Income Levels: Your audience’s income affects their spending power, which can guide you in adjusting your marketing strategies to fit their budget. Here are the key types of social media audience analysis: 1.

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Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

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Marketing Strategy Whitepaper eBook Marketing 98

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. How to use white papers to build links.

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Whitepaper SEO Promotion Content Marketing 111

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. When to Beat Your Own Drum Self-promotion has its place.

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Thought Leadership Promotion Whitepaper Transform 130

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Is it a deal, promotion, offer code, whitepaper or industry guide?

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. There are a number of places you can start to gather data to help build personas for your content marketing campaigns, some of these are more manual than others.

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Content Marketing Whitepaper eBook User-Generated 131

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? How To Measure Success In B2B Marketing. How To Build A B2B Content Marketing Strategy.

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Marketing Strategy Whitepaper Content Marketing Marketing 66

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. Don’t let these 5 common B2B marketing mistakes trip you up this year. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

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Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Revisit your marketing plan. Your marketing plan should be a living document.

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Whitepaper Energy Communications Marketing Plan 130

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

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Thought Leadership Whitepaper Promotion Marketing 145

Adobe Experience Cloud Blog

JULY 16, 2013

But, how do you accomplish this with the right person at the right place at the right time? Here are some quick tips to incorporate accelerator campaigns in your marketing strategy: Start Small. This is where accelerator campaigns come in. Leverage offers that you already have.

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OnPassive Marketing

MAY 12, 2022

You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Quality content is essential for any lead generation strategy, and there are a few key reasons why: For one, potential customers need to be able to find your content in the first place. Whitepapers.

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Content Marketing Whitepaper eBook B2C 126

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Understanding how to use that content to support an Instagram strategy can help brands scale their presence on the network without much strain on capacity.

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Hubspot Marketing

OCTOBER 12, 2017

There are three specific categories to focus on: business (the products), sales, and marketing. At the heart of any business is its product or service, which is what makes this a good place to start. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks?

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Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

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Whitepaper Transform PR eBook 130

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

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Whitepaper Millennials Education Place 136

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success.

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Thought Leadership Whitepaper Analytics Marketing 130

Calvyn Lee Blog

AUGUST 25, 2021

Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Creating Marketing Plan. Digital marketing measurement and KPIs. Content Marketing. Digital Marketing Strategy. Smart marketers take the time to understand what they should do. Setting KPIs.

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