Marketing Strategy and SEO - Marketing Pro Pulse

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy

Marketing Strategy Content Marketing eBook Marketing

Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions. Social media.

Marketing Strategy

Marketing Strategy Content Marketing Branding Marketing

15 AI tools you should use for SEO

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.

SEO

SEO Transform User-Generated Analytics

Webinars

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy

Marketing Strategy Customer Transform Marketing Mix

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Marketing Strategy

Marketing Strategy Content Marketing Thought Leadership Marketing

Time to throw a bomb at “timeless content marketing strategy”

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. 3) Leverage SEO best practices. SEO gets you visitors.

Marketing Strategy

Marketing Strategy Content Marketing SEO Marketing

6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy

Marketing Strategy Whitepaper Thought Leadership SEO

Social media marketing: Strategy template and tips for 2025

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

What Are the Benefits of Local SEO?

Sachs Marketing Group

JULY 31, 2024

Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. In this article, we will explore the many benefits of local SEO and how it can help your business grow. Positive online reviews can boost your business’s credibility and trustworthiness.

SEO

SEO Advertisers Advertising Customer

SEO Jobs: How to Build a Career in Search Marketing

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

SEO Search Marketers CMO Marketing

How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo. Like all things SEO, itll take time to see real results. Keyword and SEO tools can only take you so far.

Marketing Strategy

Marketing Strategy Thought Leadership Marketing Marketers

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

SEO

SEO Content Marketing Entertainment PR

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted.

SEO

SEO Branding User-Generated PR

6 Steps to Win at Real Estate SEO

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate

Real Estate SEO Price User-Generated

Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO

SEO PR User-Generated Education

How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Business email address Sign me up! Processing.

SEO

SEO User-Generated Place Search Marketers

How to Optimize Your Blog for SEO: Tips for Higher Rankings

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Blog SEO Optimization Tips 1. Let’s jump right in! Aim for natural and balanced use.

SEO

SEO Analytics Marketing Marketers

How SEO can work with digital marketing teams

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This information is highly useful to the broader marketing team.

Digital Marketing

Digital Marketing SEO PR Copywriting

What is generative engine optimization (GEO)?

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform

Transform User-Generated SEO Law

How to Market a Manufacturing Company in 2024

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Manufacturing Whitepaper Marketing Marketers

How TikTok is transforming brand advertising

Martech

NOVEMBER 6, 2024

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 But the solution is clear: Choose a single, holistic marketing partnership.

Transform

Transform Advertisers Advertising Branding

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Goodey explains what this can look like in practice.

eCommerce

eCommerce SEO User-Generated Key Performance Indicator

Why YouTube SEO requires a different strategy than blogs

Martech

JULY 24, 2025

Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. That means the usual SEO playbook isn’t enough to get your content discovered, let alone build a subscriber base or move people through your funnel. However, YouTube follows an entirely different set of rules.

SEO

SEO Education Video Marketing Price

Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. A combination of paid and organic strategies balances quick wins with sustainable brand growth. Let’s take a closer look at what each can bring to your marketing strategy.

Branding

Branding SEO User-Generated Price

How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

MARCH 17, 2025

SEO without data is like throwing darts in the dark. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Conversion tracking connects SEO efforts to real results. Track Traffic Sources SEO success starts with understanding how people find a site.

Analytics

Analytics SEO Promotion Marketing Strategy

A Complete Guide to UGC Marketing Strategy

Power Digital Marketing

JUNE 3, 2025

In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing? Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

Marketing Strategy

Marketing Strategy User-Generated Transform Marketing

AI Overviews and SEO: How They Affect Search Rankings

Kuno Creative

DECEMBER 17, 2024

These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO

SEO User-Generated Marketing Marketers

How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

SEPTEMBER 5, 2024

YouTube is an excellent channel for sharing diverse travel content and leveraging SEO and hashtag strategies to maximize visibility. See how they shared the same post on different social media platforms with different messages and marketing strategies. Do the same for reels, too.

Promotion

Promotion Social Media Marketing User-Generated SEO

Generative engine optimization: What you need to know

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform

Transform User-Generated SEO Digital Marketing

The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Digital Marketing User-Generated Marketing Marketers

The 13-point roadmap for thriving in the age of AI search

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems. Knowledge graphs.

Transform

Transform User-Generated SEO Communications

How to use podcasts for natural link building

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. The site is still new, so the growth might seem small now.

SEO

SEO Promotion Communications Branding

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO

CMO Traditional Marketing Communications Marketing

Why SEO and Web Design Must Work Together for Success

Marketing Insider Group

NOVEMBER 19, 2024

SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.

SEO

SEO User-Generated Branding Customer

Why Content Design Is a Thing Now

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience.

SEO

SEO Analytics Branding Marketing Strategy

Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

OCTOBER 2, 2024

Also, featuring these articles on your website boosts SEO and provides authentic testimonials. Tips for Integrating UGC into Your Broader Content Marketing Strategy Integrating UGC into your content marketing strategy enhances brand authenticity and engagement.

User-Generated

User-Generated Branding Fashion Promotion

SEO Monitoring: Tips, Tools, and Metrics

Neil Patel

JUNE 3, 2025

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. This is where SEO monitoring comes in. Once you’ve put together your SEO strategy and started implementing it, you’ll need to keep an eye on your results to make sure it’s actually working.

SEO

SEO Analytics Price Digital Marketing

SEO Engine Optimization: The Ultimate Guide to Boost Your Ranking

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO

SEO User-Generated Email Marketing Digital Marketing

Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

AUGUST 12, 2024

Understanding these trends and benchmarks can help advertisers make informed decisions about their digital marketing strategies, budget allocations, and performance expectations. These industry averages provide valuable benchmarks for advertisers to gauge their own campaign performance and set realistic goals. The bottom line.

Advertising

Advertising Advertisers Price Digital Marketing

10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing

Content Marketing Marketing Marketers Customer Acquisition

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Choose from YouTube Marketing, Facebook Ads, End-to-end Instagram Strategy, and more. Likewise, content marketing ranked in the top three for B2C. 2-3 years of marketing and content creation experience.

Management

Management Inbound Marketing Marketing Marketers

Give Your Marketing Strategy a Smart Upgrade

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Chapters: 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? So it's more vibrant.

Marketing Strategy

Marketing Strategy Marketing Marketers Customer Journey

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Content Marketing Strategies Every Professional Services Brand Should Use

Webinars

Trending Sources

15 AI tools you should use for SEO

Webinars

From guesswork to growth: How to build a customer-centric marketing strategy

How to Create a Social Media Marketing Strategy in 7 Steps

Mastering LinkedIn content marketing: Strategies and examples

Time to throw a bomb at “timeless content marketing strategy”

6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Social media marketing: Strategy template and tips for 2025

What Are the Benefits of Local SEO?

SEO Jobs: How to Build a Career in Search Marketing

How Content Gap Analysis Bolsters Your Marketing Strategy

Content marketing and SEO: Creating an integrated SEO plan

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

6 Steps to Win at Real Estate SEO

Enterprise SEO: 11 keys to success in 2024 and beyond

How to maximize PPC and SEO data with co-optimization audits

How to Optimize Your Blog for SEO: Tips for Higher Rankings

How SEO can work with digital marketing teams

What is generative engine optimization (GEO)?

How to Market a Manufacturing Company in 2024

How TikTok is transforming brand advertising

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Why YouTube SEO requires a different strategy than blogs

Paid Media vs. Organic Media: Which is Better for Your Brand?

How to Use Data Analytics to Refine Your SEO Strategy

A Complete Guide to UGC Marketing Strategy

AI Overviews and SEO: How They Affect Search Rankings

How to Promote a Travel Agency on Social Media the Right Way?

Generative engine optimization: What you need to know

The Giant Compendium of Digital Marketing Checklists

The 13-point roadmap for thriving in the age of AI search

How to use podcasts for natural link building

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Why SEO and Web Design Must Work Together for Success

Why Content Design Is a Thing Now

Harnessing User-Generated Content for Authentic Brand Building

SEO Monitoring: Tips, Tools, and Metrics

SEO Engine Optimization: The Ultimate Guide to Boost Your Ranking

Facebook Ads 2024 data: Clicks and conversions up, costs down

10 Content Marketing Benchmarks to Guide You in 2024

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

17 marketing job descriptions for hiring managers to attract ideal candidates

Give Your Marketing Strategy a Smart Upgrade

Stay Connected