Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Transform old blogs into videos.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Search Engine Land

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. This world is within reach by harnessing the power of Customer Lifetime Value (CLV).

Transform 79

Transform Customer Marketing Strategy Whitepaper 79

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action. What Is Demand Generation? Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Ready to transform your industrial content marketing strategy and see tangible results?

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

JULY 10, 2019

In today’s digital era of transformation, the experiences your organization provides are equally important. And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Maintains publishing frequency One of the key pillars for a successful content marketing strategy is regular posting of fresh content. And that’s just digital marketing.

Transform 52

Transform Whitepaper Management SEO 52

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

Whitepaper 139

Whitepaper Transform Promotion Marketing 139

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Transform the content into a webinar , podcast or video.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station.

Education 111

Education Marketing Strategy Branding Energy 111

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. The post Why Your Content Marketing Strategy Isn’t Working and How to Fix It appeared first on Marketing Insider Group.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 73

Customer Transform Energy Health 73

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Surprisingly, only 35% of organizations have even documented their content marketing strategy.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all. Read more here. Quote of the day.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Martech

JUNE 11, 2024

Companies can upload survey data, feedback questionnaires and even other market research and white papers. Generative AI applications Autonomous decision-making : AI powers systems that make and act on decisions in real time, such as adjusting marketing strategies autonomously.

Analytics 115

Analytics Transform Whitepaper User-Generated 115

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly.

Whitepaper 133

Whitepaper Transform User-Generated Marketing 133

Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. This is a specially good strategy for people and businesses with an affiliate marketing strategy. How’s the interactive content scenario? Interactive ebooks.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Adobe Experience Cloud Blog

JANUARY 7, 2015

2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that. Today content is at the heart of our marketing strategies. Many marketers face the struggle to win over our audiences with engaging content and provide them with real value. This struggle is real.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

Whitepaper 115

Whitepaper User-Generated Transform PR 115

Martech

NOVEMBER 20, 2023

Leveraging this often-overlooked strategy can set you up as the perfect fit for their technological needs. Dig deeper: Email marketing strategy: A marketer’s guide 2. Here’s how they transform email marketing into a resonant, responsive experience: Email engagement. Snagged a whitepaper or video?

Email Marketing 135

Email Marketing Transform Whitepaper Marketing 135

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Sprout Social

MAY 10, 2023

Refine your Twitter marketing strategy Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Transform 129

Transform Whitepaper User-Generated Entertainment 129

Marketing Insider Group

DECEMBER 20, 2022

Business-focused and not just on technology; content has evolved far beyond the traditional “white paper” that some still feel defines Thought Leadership. Practical showing real-world use cases, examples and best practices, and results. Not surprisingly, Thought Leadership content contributes across the entire buyer’s journey.

Thought Leadership 73

Thought Leadership Whitepaper Transform Marketing 73

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? What we need is an alignment between Marketing and Strategy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JANUARY 11, 2021

You’ll be challenged, inspired, and transformed by what you learn at DigiMarCon from some of the world’s greatest innovators and thought leaders. Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently. First, we created this template for use in content marketing workshops. Even better?

Transform 145

Transform User-Generated Logistics SEO 145