ai-controversies-marketers-and-brands-should-avoid Marketing Related Topics 
Hubspot Marketing
MARCH 7, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. While TikTok can be an effective tool for marketing new music, older songs have also seen a surge in popularity after going viral on the app. Here’s what that means.
Martech
SEPTEMBER 25, 2023
Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.
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Use Insider
APRIL 19, 2024
The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Brands can design conversations using drag-and-drop modules and templates that don’t require any coding efforts.
SocialPilot
JANUARY 21, 2024
Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.
Hubspot Marketing
MARCH 6, 2023
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? Machines can't replace human connection.
Martech
FEBRUARY 15, 2023
As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.
Hootsuite
JUNE 29, 2023
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. And you should too. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?
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