The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Content Marketing Institute
OCTOBER 16, 2017
Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.
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