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Hubspot Marketing
APRIL 1, 2018
Add a natural call to action and/or callback to your logo. Adapt the design for your brand, ad channel, and ad format. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At of the vodka market. The Lesson.
Search Engine Land
FEBRUARY 5, 2023
This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Clicking on this would make the publisher’s direct URL appear.
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Content Marketing Institute
MAY 11, 2018
Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Set a clear goal.
Neil Patel
FEBRUARY 15, 2021
Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. What does this mean for marketers? These tiny devices are full of robust insights and data.
Search Engine Land
JANUARY 3, 2023
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2013: Izik was designed to deliver a tablet-friendly search experience. 2010: Spoiler: no.
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