The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Aspiration Marketing

AUGUST 26, 2024

With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies.

Branding 263

Branding Marketers Marketing Marketing Strategy 263

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Marketers around the world breathed a sigh of relief.

Marketing Strategy 131

Marketing Strategy Marketers Marketing Price 131

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketers 112

Social Media Examiner

DECEMBER 26, 2024

Tired of throwing marketing spaghetti at the wall? Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion. Want a proven system to generate consistent leads and sales?

Marketing Strategy 130

Marketing Strategy Marketers Marketing Social Media Marketing 130

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

Marketing Strategy 122

Marketing Strategy Marketers Marketing Influencer Marketing 122

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. So I asked Gemini to help me outline a retention strategy for these customers. Processing.

Customer Marketing 122

Customer Marketing Marketing Strategy Customer Customer Acquisition 122

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

Marketing Strategy 110

Marketing Strategy Health Marketers Marketing 110

Aspiration Marketing

FEBRUARY 18, 2025

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation.

Global Marketing 221

Global Marketing Marketers Marketing Communications 221

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Marketing Insider Group

MARCH 18, 2025

LinkedIn Ads Best for B2B marketing. A/B Test Everything Even the best marketers dont get it right on the first try. If you’re unsure where to begin in your marketing process, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience. Image source 5.

Marketing Strategy 105

Marketing Strategy User-Generated Law Health 105

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 97

Email Marketing Marketing Strategy Law Communications 97

Aspiration Marketing

AUGUST 13, 2024

The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 264

Transform Marketers Marketing Branding 264

Aspiration Marketing

JULY 24, 2024

Launching a marketing campaign without understanding your audience is like navigating a new city without a map. Marketing research is the tool that helps you find your way. You might have a great plan and experienced skills, but reaching your target audience is a guessing game.

Market Research 264

Market Research Customer Marketers Marketing 264

Aspiration Marketing

MAY 20, 2025

Are your marketing efforts falling flat? This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. When integrated with inbound marketing, AIDA provides a structured approach to capturing and guiding potential customers.

Inbound Marketing 164

Inbound Marketing Transform Customer Marketers 164

Hubspot Marketing

MAY 20, 2025

Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. Lets dive in. The data backs this up.

Marketing Strategy 76

Marketing Strategy Food Marketers Marketing 76

Aspiration Marketing

OCTOBER 31, 2024

In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry?

Traditional Marketing 264

Traditional Marketing Marketers Marketing Digital Marketing 264

Aspiration Marketing

SEPTEMBER 17, 2024

Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.

Marketing Plan 264

Marketing Plan Marketers Marketing Marketing Strategy 264

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Aspiration Marketing

OCTOBER 14, 2024

Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase.

Analytics 264

Analytics Target Market Marketers Marketing 264

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Aspiration Marketing

MAY 8, 2025

By understanding these nuances, you can craft marketing strategies that resonate, leading to better engagement and, ultimately, a healthier bottom line. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.

Marketing Strategy 231

Marketing Strategy Customer Inbound Marketing Marketers 231

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Management 123

Management CRM Analytics Marketers 123

Aspiration Marketing

MARCH 19, 2025

This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. Enter market research. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. Where does this understanding come from?

Market Research 147

Market Research Entertainment Marketers Marketing 147

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 122

CMO Traditional Marketing Communications Marketers 122