Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 90

Gen Z Millennials Law User-Generated 90

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 125

Video Marketing Millennials User-Generated Education 125

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Gen Z 112

Gen Z Branding Millennials Transform 112

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 83

Marketing Strategy Gen Z Transform Email Marketing 83

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 134

Millennials Gen Z Retail Marketing 134

Martech

APRIL 5, 2022

A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Get the daily newsletter digital marketers rely on. This has been documented in many, many, many studies. Heat Test Report ). Forrester ). Processing.Please wait. Deloitte ).

Gen Z 109

Gen Z Millennials Customer Acquisition Advertising 109

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 52

Millennials Gen Z Food Marketing 52

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Sustainable Marketing. Sustainable marketing, on the other hand, is a little broader. Think ahead.

Gen Z 139

Gen Z Education Marketing Marketers 139

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 138

Gen Z Millennials User-Generated Entertainment 138

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% I bought my favorite skirt from Midnight Hour after seeing it pop up on my Instagram several times, and I've made a note to buy this adorable pink clock purse after seeing it promoted in a TikTok Live shopping event. And I'm not the only millennial influenced.

Gen Z 94

Gen Z Millennials Entertainment Manufacturing 94

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. With such a focus on trust-building, you also must represent diversity in your ads and promotions. Consumers want advertisements and promotions that represent them and their needs and interests. is a recipe for disaster.

Gen Z 80

Gen Z Millennials Customer Acquisition Education 80

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z 119

Gen Z Market Trends Millennials Marketing 119

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 90

Education Gen Z eBook Marketing 90

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing.

Millennials 129

Millennials Food Shoppers Health 129

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 100

Food Marketing Marketers Millennials 100

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Millennials Rule.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 88

Gen Z Marketing Strategy Millennials User-Generated 88

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. As marketers, we can't ignore these statistics.

Email Marketing 138

Email Marketing Marketing Marketers Promotion 138

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. You need to figure out how to promote your YouTube channel if you want to be successful. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1.

Promotion 109

Promotion User-Generated Millennials SEO 109

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Benefits of Social Media Marketing. Let's dive in. Increase Brand Awareness.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98