Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy.

Customer Acquisition

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

User-Generated

Marketing Insider Group

JUNE 18, 2025

Marketers in the know? And here’s a pro move: toss in a killer soundtrack – like, use one of those AI music generator tools to set the vibe. The most successful marketers know when to adjust their strategy and embrace new formats, tools, and trends. They get it. This is what makes content resonate.

Transform

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends

Martech

AUGUST 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences.

User-Generated

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ?

Advertisers

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Shoppers

Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools.

Transform

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding

Search Engine Land

SEPTEMBER 24, 2024

But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated. Let’s be real: AI has already cemented its place in the content marketing world. Phrasly identifying our human-written content as 81% AI-generated.

User-Generated

Martech

AUGUST 6, 2025

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. The good news? Keep in mind, AI-driven search still makes up less than 3% of market share. Embrace this new technology and stay ahead of the curve. It can also help AI locate info quickly.

SEO

Martech

NOVEMBER 21, 2024

High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Assess the mindset of your team.

Transform

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. Enter AI-driven lead generation. Fortunately, a solution is already within sight.

Transform

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Its shifting gears, driven by a few podium F1 drivers like generative AI, Googles E-E-A-T guidelines, and changing search habits. And how should these changes impact your marketing strategy?

SEO

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

illumin

NOVEMBER 29, 2024

According to a 2018 study from McKinsey , out of the 400 most advanced industry use cases for AI, marketing was shown to have the greatest potential value. AI was already being utilized across the world by marketing departments to improve their strategies, plan their advertisements, and even create content.

Advertisers

illumin

SEPTEMBER 17, 2024

California is stepping into action – tabling a new AI watermarking bill. Bill AB 3211, also called the California Digital Content Provenance Standards Act, requires developers to add watermarking technology into their systems, marking generative AI images, video, and audio with identifiers. Dove is one such brand.

User-Generated

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. The added benefit comes in being able to improve adtech that allows for more focused marketing efforts in contextual ads.

CMO

Lusha

DECEMBER 9, 2024

B2B email marketing offers a solution. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. What is B2B Email Marketing? Definition B2B (business-to-business) email marketing uses email to connect with other businesses. It’s not just about sending emails.

Email Marketing

Use Insider

JUNE 23, 2025

In this article, we explore the 10 breakthrough AI trends that are redefining how brands market, sell, and support in the digital age. The massive popularity of ChatGPT and other Generative AI solutions only sped up this trend because it unlocked new horizons for shopping experience optimization, customer support, analytics, and much more.

Retail

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

Why You Should Read Business Books That Are Not About Business written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Sara Nay is the COO of Duct Tape Marketing.

Price

DirectMail2.0

FEBRUARY 12, 2025

Mike Gunderson, Gundir & PostReminder Chris Matthews, Scentisphere Ryan Kugler, Ideal Content Discover how new mailing and printing innovations are reshaping customer engagement and maximizing ROI. Elevate your direct mail gamedont miss this opportunity to go beyond the envelope!

Direct Mail

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials

Use Insider

JUNE 12, 2025

Zendesk’s CX Trends 2025 report highlights the need for improving data security, investing in new CX technology, optimizing self-service support, and using generative AI in customer experience, all of which align with the goals of streamlining retail banking operations. The result? Take Vodafone , for example.

Customer

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

New Technology

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Investing in SEO is a great way to generate awareness for your brand.

New Technology

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. Social media has disrupted publishing and marketing and how humans share information. ChatGPT took just 2 months to reach 100 million users. In just a few weeks everyone is talking about A.I.

Transform

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. As anyone who uses marketing automation knows, now more than ever it’s important to work smarter.

Marketing Automation Platform

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. What Is Blockchain Technology? Blockchain technology is a new way to secure your data. Why Should You Use Blockchain in Marketing Data Security? Here are some of the benefits of using this technology in marketing data security.

New Technology