Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading. Are visitors truly reading the content?

Whitepaper

Martech

JANUARY 21, 2025

Each piece becomes its own asset, delivering value and connecting with users in ways that fit their preferences. It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. For example, a whitepaper on marketing trends could become: A blog post covering top statistics.

Whitepaper

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper

Martech

JULY 28, 2025

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. It doesn’t download white papers or give you any clue who wants to buy, and it bypasses intermediaries like sales reps.

Whitepaper

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot.

Transform

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Transform

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. Due to either user reluctance or cost, most organizations find that it is still very difficult to create sufficient metadata to enable pin-point asset retrieval and to effectively reuse assets.

Whitepaper

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Referrals and advocacy are the kind of marketing you can’t buy … but you can earn them by fostering a thriving community. Uncover business insights that almost no other type of marketer gets access to. The downside?

Management

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertisers

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. This is where the power of creating technical content that converts comes into play.

Whitepaper

Orbit Media Studios

JUNE 24, 2025

Email marketing is disintermediation. But 100% of marketers report that they are effective for email list growth. At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. If you have a documented content marketing mission statement , this is easy. You control it.

Law

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. The findings were featured in a whitepaper published in 2023.

CRM

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. But lets be realsending generic blasts to your entire list doesnt cut it. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) On average, it brings in $42 for every $1 spent.

Email Marketing

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Transform

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

Martech

MAY 13, 2025

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. And theyre aware that AI is reshaping marketing and perhaps are both excited and a little worried about what the future will bring. What is RAG and why does it matter?

Transform

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. But creating a calendar that actually works for your team? Siloed Planning Siloed planning = Missed opportunities.

User-Generated

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate

SocialPilot

MARCH 26, 2025

Brands that dominate the share of voice in their market don’t just steer conversations. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). They dominate the industry.

PR

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Everyone from marketing to sales and service understands their roles and contributes insights. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start?

Customer Journey

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social.

Gen Z

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Generate 3 caption ideas and suggest a creative way to incorporate our brand into the meme. So, let’s get started. to come up with content ideas.

User-Generated

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan. Plus, the Amplify mobile app lets user share on the fly.

Price

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. Our biggest takeaway?

Copywriting