Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Marketing Strategy

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. From there, you can optimize your strategies and achieve the desired results.

Content Marketing

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization.

Transform

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap.

Transform

Hubspot Marketing

NOVEMBER 5, 2024

And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. Table of Contents What is B2B conversion rate optimization?

B2C

Hubspot Marketing

AUGUST 13, 2024

Just look at the shifts in popularity we've seen across social media platforms, or how content consumption habits have changed in the last decade. (My Optimize for featured snippets : Structure your content so it's easily scannable and provides direct answers to common queries. Fortunately, as marketers, we‘re used to this.

SEO

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity. Where are the bottlenecks?

Customer Acquisition

Martech

JANUARY 27, 2025

The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. From understanding technical site structures to optimizing load speeds and resolving errors, SEO professionals already possess much of the knowledge necessary to manage sites effectively.

Management

Marketing Insider Group

OCTOBER 21, 2024

They’re all relatively straightforward to implement and easy to measure. Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. Putting a facelift on old content can be tackled in many ways.

Marketing Strategy

Martech

DECEMBER 27, 2024

Optimizing these engagements means strengthening all areas of the journey from branding to purchasing and post-purchase loyalty opportunities. Dig deeper: What CX leaders do that laggards dont Focus on outcomes With brands striving for more purposeful engagements in the new year, marketers will depend on metrics that measure outcomes.

Customer

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Unlock insights and optimize efforts Analyze consumer behavior and campaign performance to uncover whats working and why.

Transform

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences.

Transform

The Marketing Operations Leader

JULY 23, 2025

” Use real-time, historical, and behavioral data to determine the most relevant content, offer, or CTA. Instead of sending the same message to everyone, tools like Movable Ink personalize content based on what users have or haven’t done. Platforms like OfferFit by Braze optimize automatically to drive better performance.

Email Marketing

Sprout Social

JULY 24, 2024

This includes everything from the content you create to the customer care you provide. Use this to find out the metrics that matter and how you can measure them. Customer engagement metrics are the metrics for measuring how engaged your customers are. What are customer engagement metrics?

Customer

Hubspot Marketing

OCTOBER 22, 2024

Inability to measure ROI. My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg.

Analytics

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

Key Performance Indicator

Marketing Insider Group

JULY 22, 2024

Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Understand your audience’s needs through research.

Thought Leadership

SmartBrief - Marketing

OCTOBER 30, 2024

Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Creative optimization.

Transform

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. With a BI tool, you can make data-driven decisions and optimize your marketing strategies.

CMO

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management

Martech

AUGUST 13, 2024

The goal for organizations, then, is to cultivate a sustained, proactive and informed process for gathering and using operational data — operational metrics maturity — to achieve optimal performance and results. For example: Strategic performance measures. Process performance measures. Process performance measures.

Key Performance Indicator

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

Shipping

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. A huge advantage of organic media is longevity.

Branding

Vertical Response

NOVEMBER 10, 2024

Key Takeaways Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm. Optimizing the email cadence enhances visibility and interaction without overwhelming subscribers. Analytics tools optimize email frequency by monitoring campaign performance. Let’s dive in.

B2C

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. As a result, position-less marketing becomes a driving force in building long-term customer loyalty and optimizing customer lifetime value.

Customer

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. What is Native Advertising?

Advertising

Backlinko

JUNE 12, 2025

While you optimize for position #1, ChatGPT mines pages 3, 5, and 10 for answers. More people are seeing our content in search results, but fewer are clicking through. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward. Optimize for keyword X, build Y backlinks, get position Z. The result?

SEO

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? audio and video), and scheduling/publishing content.

Social Media Marketing

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale. Processing.

Health

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. What’s the Best Enterprise SEO Tool?

SEO

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive.

New Technology

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. This also means it can adapt to real-time weather conditions, delivering hyper-relevant content that aligns with consumer needs moment-to-moment.

Advertising