Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. From there, you can optimize your strategies and achieve the desired results.

Content Marketing

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Website Optimization A digital marketing strategy starts with website optimization. A well-optimized website attracts more visitors and keeps them engaged.

Manufacturing

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. While you optimize for position #1, ChatGPT mines pages 3, 5, and 10 for answers. More people are seeing our content in search results, but fewer are clicking through. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward.

SEO

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy. If so, how?

SEO

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Guess what?

Analytics

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. Table of Contents What is content monitoring?

eCommerce

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. SEO goes beyond keywords.

Thought Leadership

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.

SEO

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Adaptation : Create content in formats that AI cannot produce. Adaptation : Train the AI to recommend your content and your brand. We can see the impact all around us.

SEO

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement. User intent plays a big role here.

Inbound Marketing

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics

Hubspot Marketing

OCTOBER 22, 2024

Inability to measure ROI. My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg. Limited customization.

Analytics

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Whitepaper

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Account Plan Creator generates a structured account strategy.

Transform

Search Engine Land

JULY 23, 2024

Business owners often allocate budgets for marketing but are unsure how to monitor, measure and maximize the results from their efforts and investments. Hence, SEO and PPC are the two most crucial aspects of digital marketing. How can you analyze and measure the success of each marketing effort? backlinks , social signals).

Digital Marketing

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When we hear the word organic, we usually think natural, pure, and unaltered. A delicious juice, perhaps. It got zero likes.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. So I like to think of job descriptions as being a powerful tool for advertising your company.

Management

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. Search engines like Google reward fast-loading websites, making image optimization a must for improving search engine rankings. Optimizing images for WordPress doesnt mean sacrificing quality.

User-Generated

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Because they’ll be able to find other roofing companies.

SEO

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? audio and video), and scheduling/publishing content.

Social Media Marketing

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

User-Generated

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Lets dive deeper into the funnel.

Customer Journey

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Martech

JULY 15, 2025

And in many ways, marketing has been at the forefront of AI adoption, especially for content generation. And McKinsey’s latest survey tells a similar story: fewer than 20% of companies report any measurable revenue increase from AI. AI-powered content generation is just the beginning.

Transform

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In a reminder email with a discount to encourage the purchase).

Management

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. They made $1.1

SEO

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Consistent publishing builds audience trust and improves SEO. Image source 1.

Thought Leadership

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Reduced reliance on follower count for reach.

Key Performance Indicator

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends.

Gen Z