Pam Didner

MARCH 4, 2022

I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. It impacts how you approach marketing, career development, and management communications. Your mindset guides your marketing efforts “Thoughts are behaviors we haven’t learned to observe yet.”

Key Performance Indicator 85

Key Performance Indicator Customer Journey Marketing Marketers 85

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. Below are some snapshots of the websites’ performance.

Affiliate Marketing 137

Affiliate Marketing Marketing Marketers SEO 137

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. Let’s get started!

Food 142

Food Market Research User-Generated Traditional Marketing 142

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

Some marketers are struggling with it. But marketing automation, in particular, isn’t sinister like SkyNet. And that’s just how all marketers need to think about the merging of marketing and technology. And that’s just how all marketers need to think about the merging of marketing and technology.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Neil Patel

NOVEMBER 1, 2021

As big as crypto has become ( Bitcoin has a market valuation of over $1 trillion ), it’s still something that divides opinion. Let’s draw this back to a subject I love: marketing. I’m always saying that marketing is about reaching the right people with the right message at the right time. Should You Accept Bitcoin on Your Site?

Price 93

Price Communications New Technology Customer 93

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. SEO or PPC?

SEO 101

SEO User-Generated Advertising Advertisers 101

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Duct Tape Marketing

APRIL 19, 2013

Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing. Business owners either fail to address the functions as separate or choose to view selling as marketing. Create an integrated sales process.

Inbound Marketing 69

Inbound Marketing Marketing Marketers Education 69

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive. Who is Generation Z?

Gen Z 73

Gen Z SEO Millennials Analytics 73

Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Content marketing is a vital part of reaching younger audiences.

Automobile 83

Automobile Content Marketing Transform Marketing 83

Rock Content

FEBRUARY 4, 2021

This factor is aligned with branding , which reinforces the corporate identity, increases the company’s visibility, improves the customers’ perception, makes the business increasingly viable and with a tendency for growth in the market. Modern marketing genius and guru. So, do you want to know the ABCs of brand positioning?

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Duct Tape Marketing

JULY 6, 2023

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast , I interview Becky Robinson. 01:14): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Thought Leadership 57

Thought Leadership Energy Place Copywriting 57

Set Up

MARCH 29, 2022

At Set up , we love to amplify the stories and voices of those who make up the marketing community. As a part of that, we started a Women in Marketing series and a virtual women’s community “ In this Dame and Age ,” to provide a space for marketing women to network and share their journeys. Eventually, I joined a PR agency.

Law 52

Law Thought Leadership Marketing Marketers 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. So, here are five key ways B2B marketing professionals can leverage social media.

Inbound Marketing 94

Inbound Marketing Marketing Marketers SEO 94

Duct Tape Marketing

APRIL 14, 2016

Using Marketing Automation Tools to Boost Your Customer Referral Program written by Guest Post read more at Duct Tape Marketing. The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing.

Customer 41

Customer User-Generated Marketing Marketers 41

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Search Engine Land

MAY 11, 2023

That old-fashioned idea that your business and content earn links for you based on merit, not money. Get the daily newsletter search marketers rely on. Forget about creating content and promoting it to death This is what the gurus teach, and it has some merit. It’s time to rethink how we approach backlinks. But for links?

SEO 97

SEO Thought Leadership PR Fashion 97

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. “OK, how about an audiobook?”

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Adobe Experience Cloud Blog

JUNE 14, 2019

Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Tale of the tape.

Traditional Marketing 134

Traditional Marketing Thought Leadership Food Place 134

SocialPilot

APRIL 9, 2024

The merits of this structure lie in the fact that the location managers have a better understanding of localized nuances and customer contexts. Reputation management of a single business location is hard enough. Throw in multi-location businesses with several physical storefronts, franchises, or branches; it can become a nightmare.

Management 63

Management User-Generated Promotion Influencer Marketing 63

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing. But blogging was becoming popular.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128

Adobe Experience Cloud Blog

JUNE 14, 2019

Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Tale of the tape.

Traditional Marketing 53

Traditional Marketing Thought Leadership Food Place 53

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. For that, we offer this blueprint for understanding influencer marketing as it exists today.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Neil Patel

OCTOBER 21, 2020

Traditional Options for Dealing with Ripoff Reports. Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business.

PR 126

PR Promotion Customer Education 126

Buffer Marketing

JANUARY 25, 2024

We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.

Finance 126

Finance Place New Markets Shipping 126

Buffer Marketing

JANUARY 25, 2024

We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.

Finance 125

Finance Place New Markets Shipping 125

Rock Content

SEPTEMBER 28, 2020

Do you want to learn more about putting link building into practice and achieving the best results with your Digital Marketing strategy? These links show Google a site’s popularity and authority in the market. Link building is a pillar of any SEO strategy. Follow our article to know: What is link building? Just keep reading!

User-Generated 115

User-Generated SEO Digital Marketing Promotion 115

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. Your site, blog, or e-commerce become more well-known, resulting in authority in the market, a greater number of visitors, and increased conversion opportunities. SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Moz

DECEMBER 5, 2018

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here. Why is this?

SEO 52

SEO Place PR Food 52

Set Up

DECEMBER 13, 2022

At Set up , we help client-side marketers fill in the gaps by pairing them with a marketing agency that fits the client’s needs. A hot topic capability amongst brands is Paid Media Marketing. Elaine Fowler , the Director of Marketing at Sagepath Reply , emphasized the value of CTV. “We

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

Hootsuite

DECEMBER 17, 2019

That changed the rules of social media marketing, either explicitly or subtly. Both of the documentaries talked about the role of influencer marketing that I thought deserved some additional context. As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. The industry is evolving.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Advertising Advertisers 99