Millennials Performance Marketing User-Generated 
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Millennials are feeling particularly bleak.
Exposure Ninja
MAY 2, 2025
You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. That’s where Generative Engine Optimisation (GEO) comes in.
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Hubspot Marketing
JUNE 17, 2025
Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. Consider structuring the trial so that users can fully customize or personalize their experience. Frame effort as value.
Hubspot Marketing
JUNE 6, 2023
Warner Bros Pictures: Barbie Movie Selfie Generator The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. Inclusion is key.
Litmus
SEPTEMBER 24, 2024
” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.
Econsultancy
JANUARY 28, 2022
With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. This means marketers have to spend more on ads and content to convert increasingly ad-weary consumers. Owned channels + personalisation = a winning retention formula.
Litmus
JUNE 23, 2022
With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach. What should marketers be doing to start creating more personalized experiences for customers?
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