Adobe Experience Cloud Blog

JANUARY 7, 2020

Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts. Step 1: Align on what accounts matter.

Direct Mail

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing.

Transform

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Location: Las Vegas, Nevada.

Non-Profit

Martech

MARCH 22, 2023

Suppose implementing propensity is the right strategy to improve your marketing results; get it done. The one thing that marks a potential recession is what we saw during COVID: fast-reaction pivots that scale to a new market condition. A recession doesn’t have to be scary. Keep your eye on the future.

Marketing Strategy

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable.

CMO

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else.

CMO

Martech

MAY 25, 2022

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. Do you see a sea of messy code over the horizon, or do you see a fluid integration in which data flows easily from one system to the next?

Whitepaper

Martech

DECEMBER 7, 2022

My clients who have adopted test-driven marketing have increased revenue by millions of dollars in the last 12 months, acquired tons of invaluable insights, and have gained tremendous momentum on their objectives. Implementing test-driven marketing.

Marketing Strategy

Hubspot Marketing

DECEMBER 13, 2023

Founder Paul Roetzer, whose article we referenced above, recently launched a sister company, the Marketing AI Institute, with a mission of helping marketers use AI to gain a competitive advantage in their fields. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

Inbound Marketing

Martech

MARCH 22, 2022

Keep learning : The email industry is always changing, from new laws and evolving customer expectations to new marketing technology and trends. Use data to drive meaningful personalization : Customers, whether B2B or B2C, want to know that a company knows who they are, and email personalization is an easy way to achieve that.

Email Marketing

Customers.ai

FEBRUARY 7, 2024

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

Transform

CXL

MAY 27, 2022

. • Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Closely partner with other marketing team members and the sales organization.”. Sometimes, this will be across the full marketing spectrum. Other times, they’ll focus on a particular channel or initiative.

Management

Bannerflow

APRIL 6, 2023

To achieve this balance, marketing departments must be willing to experiment with new marketing channels, tactics, and strategies. Research by Forbes found that 70% of high-performance marketing teams claim they have a fully defined AI strategy, however, there are also challenges to overcome.

Transform

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing

Martech

NOVEMBER 18, 2022

Rebranding can win you new markets and real estate in consumers’ minds. Producing assets to support the launch (from website to social media). Including targeted content in paid acquisition campaigns through platforms like Google Ads and Facebook Ads.

Automobile