Remove New Markets Remove Promotion Remove Thought Leadership
article thumbnail

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. Q: What advice do you have for a new marketer?

article thumbnail

6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 3) Feature Customers on Webinars.

Customer 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 recession-defeating marketing strategies

Martech

Review your price structure on promotions. Besides these thought leadership sources, you can call on your email communities for advice and ideas. Watch the news every day. Suppose implementing propensity is the right strategy to improve your marketing results; get it done. Look at your targeting.

article thumbnail

What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

article thumbnail

6 guiding principles to leverage AI for SEO content production

Search Engine Land

Blogs and informational content : These pieces aim to reach new audiences related to your products or services. A blog topic that’s relevant to your audience, products and services and that has proper promotion behind it can expose your business to new market sectors.

Product 92
article thumbnail

Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Adobe Experience Cloud Blog

With all these new marketing technologies, your program mix most likely won’t be the same for next year as it was for this year. For example, if your goal is to expand awareness on a certain product and you are determined to promote it on social and PPC, what content are you going to need to do this?

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?