Adobe Experience Cloud Blog

OCTOBER 28, 2008

Take time out of your schedule to read the research reports and articles, go to some of the better conferences and most importantly, make sure you get the same commitment from your marketing teams. This is another benefit of the new marketing automation. Adopt, learn and drive technology adoption!

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. Growth Potential.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Knowing these tariffs helps you factor them into your budget for the new market so you don’t make the same mistake as many companies and over-spend like crazy!

Logistics 133

Logistics Transform Law Global Marketing 133

Adobe Experience Cloud Blog

AUGUST 6, 2019

Marketers have the power to make a unified team a reality by sticking with the story and following it from inception to execution, even after it leaves their desks. Hold the story longer” should be the new marketing mantra. Remember that you’re not going it alone as a marketing department.

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Marketing Insider Group

JANUARY 2, 2020

It must encompass your company culture, a complete reinvention of your operating model, a restructuring of your marketing processes, marketing capabilities that can shift with every change in your market, an omnichannel approach, and to support it all – software as agile as your new organization.

Transform 79

Transform Whitepaper Thought Leadership Key Performance Indicator 79

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

4) Promote Efficiency. Other marketing automation benefits include developing customer advocacy, cookies and tracking based on IP, capturing anonymous behavior and links to a known lead upon conversion, and establishing a set of rules and criteria, so the handoff to sales is smooth and at the appropriate time. Keep your database clean.

CRM 134

CRM Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

APRIL 30, 2015

But, I think we can identify a couple of culprits here: a lack of understanding the customer psychology, as well as too much focus on updating products, finding new markets, and processing orders. Make sure that your shipping costs are as low as possible, or offer free shipping as part of a promotion. But have no fear!

Shipping 133

Shipping Customer Thought Leadership Shoppers 133

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences.

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Adobe Experience Cloud Blog

MARCH 23, 2018

With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Grow Your Market. By using existing data, the platform can find new targets in new markets. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Adobe Experience Cloud Blog

MAY 18, 2016

Sure, there’s always a good chance a customer will capitalize on a promotion or sale right after making a purchase, but the overwhelming probability suggests another kind of content will work better. Many of these organizations currently possess a significant amount of industry, market, and customer data.

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy.

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Finally, does the agency fully understand the new media landscape? Modern Marketing b2b Consumer' Big vs Small. Hiring a PR Firm?

PR 134

PR Thought Leadership Communications Price 134

Adobe Experience Cloud Blog

AUGUST 10, 2016

It’s also a good way to drive people
 to a conversion or sale, either immediately (sometimes even on the platform) or by bringing in new marketable contacts into your database and nurturing them across all channels.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

AUGUST 6, 2018

Don’t be in a rush to gain raises, bonuses, and promotions. As a new marketer, a world of opportunities is out there for you to seize, and you don’t have to be a fully formed marketing genius to do so. Do you have any other tips for new marketers? I’d love to hear about it in the comments.

Thought Leadership 91

Thought Leadership Retail Education Communications 91

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Adobe Experience Cloud Blog

APRIL 21, 2014

A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Marketers can work with the product team to test different versions of the product offering, ideally in parallel. Content Marketing as a Media Product. In Closing.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Partnering with influencers to promote your products or services to their audience can help you tap into a new market and reach potential clients.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

JULY 12, 2012

My first prediction was that too many marketers were focusing on their skill gaps and their lack of customer insight and were leaving sales behind with some studies to support this. Prediction 3: Buzzwords Lead to New Marketing Roles. Thought Leadership as funded and strategic business-wide initiatives (bigger than marketing).

Thought Leadership 102

Thought Leadership Marketing Marketers Promotion 102

Adobe Experience Cloud Blog

AUGUST 6, 2019

Marketers have the power to make a unified team a reality by sticking with the story and following it from inception to execution, even after it leaves their desks. Hold the story longer” should be the new marketing mantra. Remember that you’re not going it alone as a marketing department.

Thought Leadership 56

Thought Leadership Marketing Marketers Communications 56

Adobe Experience Cloud Blog

MARCH 24, 2011

With the iPad, Steve Jobs perceived what the customer wanted before the customer even knew it, and now Apple is promoting the post-PC era. As marketing leaders, we must have a vested interest in conceptualizing and embracing strategies and tactics that are alien to us. This is a mindset of 180-degree turns and 100% improvement.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. I love the challenge of a new market and decoding the value to the consumer.

Branding 83

Branding Thought Leadership Fashion Marketing 83

Adobe Experience Cloud Blog

JUNE 24, 2009

     Testing can allow you to enter a new market with little risk. Denise Hopkins of Experian talked about how you can use testing to try out a new market before launching a full-fledged demand generation program.   Demand generation is just a piece of the entire Marketing puzzle. . 

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Adobe Experience Cloud Blog

OCTOBER 3, 2016

To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation. Prepare for a Flood of Work.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before.

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base. Obviously, the app can be used to promote the insulation products of the manufacturer, and the app could even indicate the savings for one specific project compared to competitors.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Hubspot Marketing

DECEMBER 13, 2023

Content Marketing Content marketing is a cornerstone of inbound marketing strategies. It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services.

Inbound Marketing 85

Inbound Marketing PR Manufacturing Marketing 85

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 8, 2015

Most B2B marketers are fighting back with thought leadership—but this simply won’t work.” ” The video presentation was particularly interesting for me based on my own experience and views on the role of thought leadership in B2B Marketing. What is Challenger Marketing?

Thought Leadership 93

Thought Leadership Whitepaper Marketing Marketers 93

Adobe Experience Cloud Blog

JULY 13, 2016

For example, you can promote upcoming events that are in Northern and Southern California, and if there are no upcoming events in the area, then that visitor would see a default web page. Depending on your visitor’s address, you could promote free shipping to specific locations, while others will have regular shipping rates applied.

Shipping 91

Shipping Thought Leadership Education User-Generated 91

Content Marketing Institute

APRIL 26, 2018

HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing. She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Why this works.

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I Then, a new CMO joined the firm, and budgets were put on hold.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Content Marketing Institute

DECEMBER 4, 2017

They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! Promote them.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

AUGUST 7, 2014

The goal is not to promote your product, but rather promote your authority. As markets change, businesses must change their strategies to attract new customers and keep past ones coming back for more. Where could a new marketing strategy take you? Modern Marketing'

Thought Leadership 134

Thought Leadership Promotion Marketing Strategy Analytics 134