Remove news-trends topic-clusters-seo
article thumbnail

Decoding the SEO success of LinkedIn collaborative articles

Search Engine Land

While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. ” is an example of the SEO success of collaborative articles.

SEO 94
article thumbnail

3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This isn’t necessarily a new or sophisticated way of content mapping. Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot Marketing

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 145
article thumbnail

The Complete Guide to AI Algorithms

Hubspot Marketing

AI and machine learning algorithms enable computers to predict patterns, evaluate trends, calculate accuracy, and optimize processes. Pro tip: Check out our new ChatSpot integrated AI tool for HubSpot users. Use cases: Clustering and data reduction have broader applications in biology, chemistry, and data mining.

Logistics 107
article thumbnail

E-E-A-T Content Unwrapped: The Recipe for SEO Greatness

Rock Content

What Is E-E-A-T Content, And Why Does It Matter For SEO? Medical sites such as WebMD and Medical News Today take this approach. To start, research your topic thoroughly. Topic clusters are ideal for this purpose. Organic traffic grew by nearly 200% for the site’s news articles.

SEO 52
article thumbnail

3 ways B2B marketers can use generative AI

Martech

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. For example, time series forecasting uses historical data to predict future trends and events. Up to 44.5% of marketers use generative AI for keyword research.

article thumbnail

The Ultimate Guide to Technical SEO

Hubspot Marketing

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 127