Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Jeff Bullas

JANUARY 3, 2023

Choose a profitable niche for your business. An affiliate marketer’s success is finding a profitable niche and creating a site on something you love. Trust and authority keywords (T&A) target non-commercial topics you can use to educate and inform your visitors. Product or brand comparison keywords.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Hubspot Marketing

NOVEMBER 1, 2024

They don’t have to pay their partners, so they have lower costs and a higher profit margin. These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. It’s a beautiful cycle.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

SocialPilot

JANUARY 6, 2025

Heres a deep dive into BrightLocals plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises. Additional Feature: Citation Builder (pay-as-you-go, $2 per citation) BrightLocals Track plan is a great buy for small businesses with limited operations and local SEO goals.

Price 85

Price Non-Profit Health User-Generated 85

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Backlinko

DECEMBER 19, 2024

Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. If youre doing SEO keyword research, filter the report to only show organic search keywords. Which can help you prioritize your SEO and content marketing efforts.

Price 104

Price Non-Profit Advertising Advertisers 104

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

SocialPilot

APRIL 14, 2025

Improve Your SEO & Visibility Want to rank more prominently in search results? Here’s a small secret: reviews improve your SEO. Boosts local SEO : More positive reviews can improve your search ranking. Cons No control over negative reviews : Anyone can leave feedback, even non-guests.

Non-Profit 93

Non-Profit Price Management User-Generated 93

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 145

SEO Non-Profit User-Generated Branding 145

Buffer Marketing

NOVEMBER 7, 2024

Discounts for students or non-profits? SEO From the SEO perspective, there are two most important things about competition you should focus on: the keywords they rank for and the backlinks they’ve got. For both tasks, you can use SEO PowerSuite (you can get the free version here ). Product features 2.2.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 134

Non-Profit Health Finance Social Media Marketing 134

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. What Are Google Ad Grants?

Non-Profit 145

Non-Profit Digital Marketing Advertising Advertisers 145

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Cybersecurity This high-profit niche commands an impressive $11.51

Real Estate 108

Real Estate Health Affiliate Marketing Non-Profit 108

Jeff Bullas

DECEMBER 13, 2022

A non-profit SaaS company wanted to get the most out of Facebook’s lead generation opportunities. Guest Author: Atul Jindal is a web design and marketing specialist, having interests in doing websites/apps optimized for SEO with a core focus on conversion optimization.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. They are: Brand vs. non-brand clicks. They are: Brand vs. non-brand clicks.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Brand content bylined by or featuring industry experts (e.g.,

Transform 101

Transform Marketers Marketing Gen Z 101

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 118

SEO eCommerce PR Non-Profit 118

SocialPilot

DECEMBER 10, 2024

Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. Yext $199 per month Best BrightLocal Alternative platform for: Large Enterprises, Mid Size Businesses, Non-Profits, and Small Businesses Star Rating: 4.4/5

Management 75

Management Non-Profit User-Generated Price 75

Search Engine Land

JANUARY 26, 2023

Why it’s important for SEOs specifically. If you’re an SEO looking for ways to leverage AI in your everyday work, you don’t need to know how to build your own chatbot. Here's some background on the company and their stated goals: OpenAI has a non-profit parent organization (OpenAI Inc.) Why should SEOs care about ChatGPT?

SEO 93

SEO Non-Profit User-Generated Energy 93

Search Engine Land

MAY 5, 2023

After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into the relationship between SEO and brand building and how they benefit your business. Rankings The goal of SEO is audience generation. To this extent, SEO builds brand awareness.

SEO 95

SEO Non-Profit Branding Transform 95

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO?

SEO 104

SEO Non-Profit B2C CRM 104

Search Engine Land

OCTOBER 13, 2022

Small Agency of the Year – SEO and PPC. The winner of the Small Agency of the Year – SEO is … ANGA Bangkok Co., We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicole Farley.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Hubspot Marketing

JANUARY 28, 2025

Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Pro tip: HubSpots ad tool, part of the Marketing Hub , lets you create non-disruptive, engaging ads that perfectly blend with your content and boost ROI. Use profit-first funnel analysis.

Non-Profit 74

Non-Profit Transform Marketers Marketing 74

Neil Patel

NOVEMBER 14, 2022

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? We’ll look at six websites, including one non-minimalist one, to answer the burning question: Do minimalist website designs help or hurt your SEO? How Do Website Design And SEO Interact?

SEO 98

SEO Non-Profit User-Generated Place 98

Marketing Insider Group

AUGUST 15, 2023

But how exactly does fresh content impact your SEO ? In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 98

SEO Non-Profit User-Generated Content Marketing 98

Search Engine Land

MAY 28, 2024

Thus, your potential ROI and profit margins decreases over the long term, too. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). In other words: Your budget that should be going to other channels so that you can grow the pie next year (hello, SEO!)

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Search Engine Land

NOVEMBER 9, 2022

SEO is a long-term play and requires patience. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. How to define and manage SEO expectations? SEO is big. How long does SEO take?

SEO 83

SEO Non-Profit Thought Leadership Customer Journey 83

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Optimize your profiles (and content) for search Never heard of social SEO ? Psst: Need help getting started? It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

SocialPilot

FEBRUARY 18, 2025

NiceJob Perfect Review Generation Software for: Freelancers, Large Enterprises, Mid-Size Businesses, Non-Profits, and Small Businesses Star Rating: 4.8/5 Our Experience with BrightLocal After using BrightLocal, we can say that it is a great platform for businesses focused on streamlining review generation and boosting local SEO.

User-Generated 75

User-Generated Price Non-Profit CRM 75

Search Engine Land

OCTOBER 16, 2023

Perhaps the most misunderstood SEO tactic of the past two decades. After attending Pubcon last month, I was a bit surprised that most SEOs I spoke with weren’t aware of this and even more surprised at the number of vendors openly advertising their ability to source thousands of links per month from their network of bloggers.

Non-Profit 112

Non-Profit Transform SEO PR 112

Search Engine Land

MAY 20, 2024

SEO content value proposition template Clarifying your SEO approach This article continues my recent series on SEO strategies , SEO planning , using generative AI to help with SEO and how to create helpful, people-first content. Risks : Things that may go wrong like fines, non-compliance, issues, etc.

SEO 102

SEO Non-Profit Energy Finance 102

Search Engine Land

OCTOBER 16, 2023

We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. If you haven’t yet, make sure to register for free for SMX Next.

Transform 129

Transform Non-Profit Health SEO 129

Businesses Grow

JUNE 22, 2023

If you do that consistently over a period of time, you can build an audience or base of fans that might support your business, non-profit, university, or whatever organization you have. Creating consistent content on a website is also the single-most powerful contribution to search engine optimization (SEO).

Content Marketing 136

Content Marketing Non-Profit Entertainment Marketers 136

Neil Patel

JULY 1, 2025

You can quickly search any ad copy related to your branded and non-branded keywords, uncovering any spammy or unauthorized campaigns. That kind of foresight can be the difference between a leaky paid media budget and one that scales profitably. Can ad hijacking impact SEO rankings?

Non-Profit 71

Non-Profit Advertisers Advertising Branding 71

SocialPilot

APRIL 10, 2025

They claim this is allowed under the fair use of trademarks, however their entire business model is to PROFIT from your trademark. This company is a disgrace and profits off the back of hard working companies. Trustpilot is great for building credibility with its TrustBox widgets and SEO perks, but it sticks to its own platform.

Management 73

Management Non-Profit Price User-Generated 73

SocialPilot

JANUARY 22, 2025

to read Moz Local All-In-One local SEO tool and software Best For : Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses Pricing: $24 Visit Website About Reviews Features Pricing Alternatives Quick Summary Moz Local Moz Local offers powerful tools for managing the online reputation of your business.

Price 79

Price Non-Profit Analytics User-Generated 79