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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

Non-profitable organizations, or nonprofits, aim to serve public interests over personal profit. Understanding these aspects is crucial to grasping the impact of non-profitable organizations. What Are Non Profitable Organizations?

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. This is due to the Generation Effect, meaning that if you have to generate an answer yourself, it becomes more memorable and effective. HSBC), with a recall rate of 92% versus 81%. woes unite enemies ).

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Include concise bullet points or visuals to enhance readability.

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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126
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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice.

Price 81