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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Sai Sathish , a B2B marketing leader at ConsaInsights , shares a similar sentiment.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. You could also try the social media content marketing rule of thirds : One-third of your content promotes your business, converts readers, and generates profit (e.g.

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

Organic Traffic Organic traffic is the measure of all non-paid visits to your website from search engines. Why it matters: ROI calculations transform SEO from a cost center to a profit center. places to download an ebook, whitepaper, etc). Why it matters: Organic traffic creates a sustainable audience without ongoing ad spend.

SEO 67
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

We run a process that helps uncover narratives from a unique data set packaged into a beautifully designed flagship content asset that your whole team is going to be profitable it. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. It’s almost like classic B2B tech.

B2C 62
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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

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How to Write a Whitepaper? The Content that Drives B2B Engagement

Rock Content

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?