Jeff Bullas

FEBRUARY 28, 2023

I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog. I used a spare $10 to start a blog and ended up growing it into something that others took notice of. Let’s dive into it.

Price 324

Price Place Education Branding 324

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

APRIL 15, 2024

Our goal here should be to create well-optimized, people-first content. Example Initial goal: Write a blog post about our eco-friendly kitchen products. To improve our website’s ranking on Google. First analysis: I want to improve our website’s ranking on Google. Second analysis: I want more organic traffic.

Customer loyalty 118

Customer loyalty SEO User-Generated Product 118

Search Engine Land

JANUARY 30, 2024

Prompt: Create the structure for a monthly newsletter to our clients. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. In this section, we will focus on the benefits of our core services and how they can empower your business.

SEO 101

SEO Education Promotion User-Generated 101

Welcome Software

APRIL 16, 2024

I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Nieman Lab As well as provide guidance on content quality and the content creation process, I wanted to tackle the thorny topic of AI in our editorial guidelines. In our last retrospective.

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Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.    Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Communications 101

Communications Price Management Branding 101

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. Blogging is a sacrifice. Crazy, right? My record still stands!

Transform 109

Transform Thought Leadership CMO Entertainment 109

Search Engine Land

FEBRUARY 26, 2024

Building a sample blog post You can start out with a simple prompt such as “Please write a blog post on the benefits of solar energy instead of wind farms.” blog post). Adjusting and enriching your prompt Now that we have decided upon some additional details to include within our prompt, it’s time to put them to use.

Energy 129

Energy User-Generated SEO Education 129

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger.

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Whitepaper SEO eBook Place 105

Search Engine Land

APRIL 30, 2024

Find out more about these changes in the blog post [link] and in our policies at [link].” Google Search Central posted on X : “As a reminder, the last part of the March 2024 announcements, the new Google Search spam policies about reputation abuse, take effect after May 5, 2024. ” What is site reputation abuse?

SEO 118

SEO Education Advertising Advertisers 118

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Through it all, we’re making sure the product works well and we are generating value for our ecosystem and that Ads transitions well.”

User-Generated 120

User-Generated Product Search Marketers SEO 120

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 108

Transform User-Generated Marketing Marketers 108

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. How the HubSpot Blog Team Leverages AI 1.

Retail 110

Retail Thought Leadership Copywriting Management 110

Buffer Marketing

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar.

SEO 97

SEO Management Place Customer 97

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. All brilliance is his, any errors and oversights our own. John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

JANUARY 31, 2024

Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. ” “However, our experiment does not suggest that AI is enough for content writing.” ” Why people likely preferred the AI-generated content: It quickly got to the point.

Transform 143

Transform Food Content Marketing Product 143

SocialPilot

JANUARY 26, 2024

We have designed these prompts according to our needs and to drive the output we want. ” “Write me a TikTok postscript that aligns with a current trending challenge, incorporating our [product/service] in a fun and engaging way. The post should be informal and give followers a glimpse into our brand’s culture.”

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

NOVEMBER 20, 2023

Our podcast, DTC Pod, was born out of us paying an agency $1,000 to do our entire marketing and postproduction,” Berrios recalls. Now, it's done by ourselves with our own platform, so I think we're going to see the operational costs [of being a creator or influencer] go down.” We actually used Castmagic to record our interview.

Influencer Marketing 118

Influencer Marketing User-Generated Marketing Marketers 118

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. I hope you find a few new posts to read or re-read if you’ve been a friend of the blog for some time! Me and you.

Gen Z 100

Gen Z Education Marketing Strategy Branding 100

Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? Let’s define our terms. I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above.

User-Generated 113

User-Generated SEO Thought Leadership Place 113

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on." Create 3 call-to-action button ideas based on the contents of this blog post URL." Then insert the URL.

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Promote the piece persistently Our first job is to drive traffic to the article. It is vitally important for our careers to be at the top of these rankings. Our goal is to share it many times times on many networks. By Andy Crestodina Congratulations! You’ve been mentioned.

PR 104

PR SEO CMO Energy 104

Rock Content

JANUARY 23, 2024

Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.

Customer Journey 89

Customer Journey User-Generated Customer Acquisition Education 89

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Remember, it’s not about copying.

Transform 98

Transform Entertainment Analytics Content Marketing 98

Hubspot Marketing

APRIL 28, 2023

10 Types of CTAs Marketers Should Know The CTAs below can be made with our free PowerPoint Template , so download it here if you want to use them on your own website. The best place for a lead generation CTAs is on blog. So, be sure to include them in places where it makes sense on your website, such as blog posts and landing pages.

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Promotion Place Product Customer 138

Buffer Marketing

APRIL 11, 2024

What’s your most popular newsletter or blog? Our team conducted careful keyword and audience research before starting the writing process. They even generate ideas and blog content, saving staff time to focus on emotional appeals and donor relations. Helpful blogs and resources to share stories, events, and news.

Energy 107

Energy Marketing Marketers Direct Mail 107

Rock Content

MARCH 26, 2024

As rockers, we are proud to use our own tools to help boost our content production process. And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. Join me on this step-by-step tour of how the work is done in the backstage.

Transform 82

Transform User-Generated SEO Branding 82

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. The best blog articles show the faces of the author and contributors.

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PR SEO Place Promotion 123

Marketing Insider Group

JANUARY 29, 2024

It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry.

SEO 114

SEO Transform Digital Marketing Education 114

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Hubspot Marketing

JULY 6, 2022

Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. It's almost here.

Marketing 134

Marketing Marketers Market Trends 134

Hubspot Marketing

APRIL 2, 2024

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. That’s the purpose of this blog post. 7) Remove sidebars The sidebar has been an especially popular web design trend for the last ten years, especially on blogs.

Fashion 98

Fashion Place Promotion Management 98

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. According to our 2021 State of Email Engagement , mobile is the top way to read email, with 44.7%

Email Marketing 113

Email Marketing Marketing Marketers Entertainment 113

Hubspot Marketing

MAY 1, 2024

She explains, "So, for instance, I knew our team-wide goals were to grow organic traffic on the SERPs." She then realized there are content creators who could benefit from HubSpot’s marketing products and blog content. Martina Bretous, Editor of HubSpot’s Next in AI blog, made getting a promotion her goal.

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