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How to clear 5 hurdles to AI adoption in marketing analytics

Martech

Dig deeper: The AI-powered path to smarter marketing Defining your use case Sometimes, use cases are self-evident. For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value.

Analytics 125
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Why Content Marketing is a Must-Have for Your Retail Business

Scoop.it!

As the retail sector is increasingly flooded with startups and advertising, it is becoming more difficult to compete and stand out. In 2020, the retail industry’s ad spend grew by 50%, reaching $28 billion. As a result, the retail industry became the largest digital ad spender in the U.S. Successful Content Marketing Strategies.

Retail 100
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Outbound Marketing. Partner Marketing.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Example : A fashion retailer used dynamic product ads on Instagram to retarget customers who browsed their spring collection. The result? A 28% lift in conversions from ad clicks.

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Ecommerce: Personalizing the Shopper Journey An ecommerce retailer used behavioral data to track visitor actions, such as products viewed, items added to wish lists, and abandoned carts. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about.

Price 82
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. What industries benefit most from relationship marketing? Industries that rely on repeat business and customer loyalty benefit the most from relationship marketing.

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What to do right now: How to navigate through a global crisis on social media

Sprout Social

Before you hit “send” or “post” on your COVID-19 thing, ask yourself (and head of outbound marketing) if you’re really helping, or just cluttering, maybe even exploiting. A letter from our founder + CEO @emilywweiss on our decision to temporarily close all Glossier retail stores: [link]. Our inboxes thank you.