Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer?

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Marketing Insider Group

NOVEMBER 29, 2022

A plain or outdated website can hold you back almost as much as one that provides a negative user experience. will leave because of outdated design. Your branding is outdated. Your website isn’t SEO optimized. SEO performance directly corresponds to the quality of your user experience. Your website is too static.

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Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

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Management SEO User-Generated Customer loyalty 117

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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SEO Health User-Generated Education 110

Search Engine Land

APRIL 22, 2024

It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web. As usual, some began abusing these powers to outperform less SEO -aware competitors. Disavow projects haven’t been necessary for years.

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SEO User-Generated Advertising Advertisers 103

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. However, this hyper-focused keyword approach is now considered outdated in many cases. That said, optimizing for specific keywords or niche topics isn’t always outdated. OK, let’s look at the other side of the argument.

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Search Engine Land

MARCH 23, 2023

Most of the talk surrounding generative AI and SEO centers on content creation. Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing for SEO. You may have to limit how much information you give in one go. Let’s use Jamie I.F.’s

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Search Engine Land

APRIL 26, 2024

Stay informed Follow reputable SEO blogs, forums and industry news sources to stay updated on Google algorithm update findings and best practices. This is likely to indicate a widespread problem with your website or SEO strategy as a whole. Get the daily newsletter search marketers rely on. See terms.

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Marketing Insider Group

JUNE 15, 2021

It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. If you have content that’s too thin, covers too many topics at once, is outdated, or lacks value, it may be time to scrap it. Low-performing, low-quality, and outdated content may do more harm than good.

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SEO eBook Health Marketing Strategy 145

Jeff Bullas

MARCH 7, 2023

If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough. For years, the SEO world has been divided over whether paid guest posts should be accepted or not. Sweet, right?

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SEO User-Generated PR Branding 171

Scoop.it!

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. This emphasizes the importance of search engine optimization (SEO) for ranking higher in search results and attracting more visitors. Source: Backlink.io

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Real Estate SEO Analytics Promotion 92

Backlinko

APRIL 23, 2024

On Backlinko, you know you’re getting SEO tips you can immediately use. Contrast this tone with The SEO Rant! Contrast this tone with The SEO Rant! , Backlinko and The SEO Rant! give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s Is your About Page outdated?

Real Estate 82

Real Estate SEO Communications Fashion 82

Rock Content

OCTOBER 13, 2023

If you want to be one step ahead in SEO strategies and understand the possible impacts of this change, keep reading. This is just conjecture, but experience has already impacted SEO and they are not looking at it as they should. Nowadays, updates are a common practice in our content strategy. See you in the next update!

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SEO Communications Digital Marketing Content Marketing 86

Search Engine Land

JANUARY 4, 2024

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. That being said, SEO support alone is not enough.

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Marketing Insider Group

FEBRUARY 12, 2024

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. UX and SEO: A Symbiotic Relationship UX and SEO are a match made in digital heaven. It’s just as crucial for SEO. Is your content easy to read?

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Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

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Search Engine Land

JULY 20, 2023

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6

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SEO Energy Analytics Education 75

Hubspot Marketing

APRIL 6, 2023

Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. I will show you what sitemaps are, how to create one, how to submit them to Google, and all the essential best practices. What is a sitemap?

User-Generated 145

User-Generated SEO eCommerce Customer 145

Search Engine Land

DECEMBER 13, 2022

For example, in this content audit guide , the author divides her content into several categories, including underperforming, thin, and outdated content. Throughout your content audit, you might find several URLs with duplicate content and also some content that is just outdated or irrelevant. See terms.

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Analytics Promotion SEO Advertising 94

Search Engine Land

SEPTEMBER 27, 2023

With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. By staying open to learning and ongoing content improvement, brands stay current with changing trends and tools, avoiding being stuck in outdated practices.

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Search Engine Land

NOVEMBER 28, 2022

.” Google has revived rich cards into what SEO professionals call rich results today. The result of rich results is a crowd-pleasing SEO tactic that produces an average of 58 clicks per 100 queries. Rich results make a great eye-opener and a quick win to start a new SEO project. It’s got a Cher and Madonna vibe to it.

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SEO Real Estate Education User-Generated 99

Search Engine Land

MAY 24, 2023

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” In most cases, they are aware of SEO. You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value.

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SEO User-Generated Shoppers Education 98

Search Engine Land

NOVEMBER 23, 2022

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. On link juice and bad SEO advice. Is it akin to the “snake oil” fringe SEO practitioners are still offering? Snake oil: A popular type of panacea in SEO.

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SEO Digital Marketing Promotion Search Marketers 105

Rock Content

MAY 10, 2023

In forums, Google and technology professionals (developers, SEO and content professionals, mostly) have debated how this algorithm affected their websites. A tip is to use WriterAccess to look for freelancers with SEO expertise who can help your team and business regain rankings quickly. Our desktop traffic is way down.

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SEO Digital Marketing Product Marketing 98

Search Engine Land

JANUARY 27, 2023

Incoming links, or backlinks, still matter for SEO. ” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. What you need is a balanced SEO budget. To determine the best possible SEO budget, you must put a premium on tasks that move the needle.

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SEO PR Key Performance Indicator Place 98

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. Having stellar SEO content to support E-A-T can improve your chances of scoring prime SERP real estate and outlasting the test of future Google algorithm updates. The Basics of E-A-T.

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Real Estate Law Health SEO 116

Search Engine Land

DECEMBER 5, 2023

At this point, Bard and SGE are of more immediate interest for SEOs, but wholesale user adoption (including conversations/chat ) will almost certainly come with options for monetization. What’s new in 2023 Bard and SGE They’re not the same thing (as explained here ).

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eCommerce Advertising Advertisers B2C 106

Search Engine Land

DECEMBER 22, 2022

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among SEO practitioners. How stupid!”

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SEO Real Estate Law Search Marketers 97

Neil Patel

DECEMBER 31, 2022

You all know the power of SEO. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can afford to overlook. Now, there’s plenty I could talk about when covering technical SEO, but I want to focus on one specific area: hreflang tag issues. Why use absolute URLs?

SEO 90

SEO Customer Place 90

Sachs Marketing Group

JUNE 25, 2023

Ignoring the web design of your website can result in a negative impact across the various digital marketing efforts, including your social media marketing and SEO strategy. Search Engine Visibility : Good web design incorporates SEO best practices which help in improving your website’s ranking on search engines.

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User-Generated SEO Customer loyalty Branding 52

Search Engine Land

JUNE 28, 2023

In SEO , backlinks are an essential part of earning those coveted traits. What’s more, it’s well known that backlinks are an important part of SEO, but they have just as much impact on other parts of your business, too. This is the most effective way to do link building to support SEO and grow your business.

PR 93

PR Thought Leadership SEO Place 93

Neil Patel

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

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SEO Analytics Marketing Plan Digital Marketing 138

Martech

JANUARY 27, 2023

This is in no small part the culmination of European sentiment toward data handling practices in the U.S. Correction/rectification: …that a data handler correct their personal information if outdated or otherwise wrong. ” These laws are far broader than even that, affecting business practices in general.

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Law Pharmaceutical Marketing Marketers 132

Neil Patel

JANUARY 26, 2023

If your business is brand new or just opened up in a new location , you’ll want to spend more time enhancing your local SEO to drive authority and bring attention to your business. You wouldn’t want your building to display old and outdated information, so why would you want your online business to? Is Google Maps good for SEO?

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SEO Price Energy Customer 94

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

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SEO User-Generated Place Product 127

Adobe Experience Cloud Blog

JANUARY 18, 2017

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO 123

SEO Thought Leadership User-Generated PR 123

Marketing Insider Group

FEBRUARY 15, 2021

Follows SEO best practices : Keyword in the title, first paragraph, meta title and description, alt tags, and throughout at no more than 3% of the content. However, improving readability is vital in the editing process and helps with SEO. As you can see, you must go way beyond minimum quality for SEO results.

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Transform Energy Content Marketing User-Generated 136