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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

In this article, I’ll outline how you can start incorporating personalized advertising into your paid search strategy. Lower cost per acquisition (CPA): Since they are more relevant, personalized ads also tend to have a lower CPA which increases the likelihood of conversions. How to Leverage Personalization in Paid Search.

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The Ultimate Guide to Community Management

Hubspot Marketing

Community management allows your business to: Obtain feedback and gather ideas from your customers and audience members through real conversations. Increase brand and product awareness among your target audience. Learn about your customers and what they want, expect, and need in terms of content, products, services, and support.

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Adwords Consulting

Neil Patel

You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Creating laser-targeted landing pages. End results?

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online.

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. So Julian, welcome to the show.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

How can you possibly turn these trends into a concrete plan? How to use this social media marketing plan. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Welcome to planning season!