Search Engine Land

MAY 3, 2024

The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. connected TV households, according to Sean Downey, Google’s president of Americas and global partners. million incremental.

Advertising 102

Advertising Advertisers Management Marketing 102

Search Engine Land

FEBRUARY 23, 2024

Level up by working with a LinkedIn marketing partner LinkedIn has partnered with solution and service providers with specialized capabilities in areas like predictive audiences and revenue attribution. The playbook offers their practical solutions and case studies to help you implement these features on LinkedIn.

Finance 118

Finance Health CRM New Technology 118

Aspiration Marketing

DECEMBER 1, 2022

In this edition of our Leadership Spotlight series, we had a Q&A with Amy Humphreys about her role as Vice President of Marketing and Partner Enablement at Simplicity VoIP. The company provides hosted PBX, VoIP, and business telephone solutions to global businesses ranging from small to enterprise.

Marketing 183

Marketing Marketers 183

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Get MarTech! In your inbox.

Retail 107

Retail Advertising Advertisers Promotion 107

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase Media Solutions was announced April 3. “Our Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

Retail 98

Retail Advertising Advertisers Promotion 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

Partner Marketing 106

Partner Marketing Manufacturing Thought Leadership Marketing 106

Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. Each year, we recognize partners that have shown exceptional leadership and growth during Marketing Nation and Magento Imagine. Digital Experience Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Consent mode can help you get ready with the right foundation of durable solutions powered by your consented first-party data and Google AI.”

Advertising 99

Advertising Advertisers Communications Marketing 99

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand.

Advertising 95

Advertising Advertisers Analytics Management 95

Martech

JANUARY 30, 2024

The second uses AI to assign trust and reliability scores to media partners. It does this by running an algorithm across millions of data points that represent media partner campaign performance. Dig deeper: Integrate launches new media solution Why we care. It’s the refrain we’ll be hearing throughout the year.

Management 99

Management Branding Marketing Marketers 99

Search Engine Land

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand.

Advertising 85

Advertising Advertisers Analytics Management 85

Martech

MAY 17, 2024

According to Gartner, while 90%+ of enterprise organizations are mulling over their AI strategy, only 11% have deployed an AI solution. Embedded AI solutions are so generic that they remind boomers to go grocery shopping. All AI solutions have a notably “vanilla” sense of the world. It should never have been this complicated.

Transform 74

Transform New Technology Education Product 74

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.” ” Get MarTech!

Retail 132

Retail Finance Advertising Advertisers 132

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Cross-Channel Partners. Lift Partners. What TikTok is saying.

Customer Journey 102

Customer Journey Advertising Advertisers Education 102

Martech

MAY 7, 2024

We counted the number of times each solution was mentioned. Formerly referred to as isolated “point solutions,” today, specialist apps perform one task intuitively and seamlessly integrate with their ecosystem partners. Like other markets, our research shows that martech has a long tail, too. But that is half of the story.

Management 105

Management Customer Product Marketing 105

Martech

JANUARY 13, 2023

First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions. An example deliverable of this high-touch collaboration is using product and engineering know-how to tweak solutions required to help the customer be more efficient or effective.

Marketing 127

Marketing Marketers Customer Customer Marketing 127

Martech

MAY 13, 2024

We will work with any partner in the ecosystem. As a technology company, we should create our own solutions. Do we put the engineering time into Privacy Sandbox, or do we put it into our own solutions which we believe are working well and delivering value for our customers today? What are the solutions on the table for that?

Advertising 98

Advertising Advertisers CMO Customer 98

Search Engine Land

MARCH 7, 2024

Transparency: As an open-source solution, Meridian is fully transparent, allowing anyone to review the code and methodology innovations it’s built upon. If users have additional questions, they can connect with Google and partner support for assistance. These enhancements apply to all relevant media channels.

Advertising 123

Advertising Advertisers Marketing Mix Law 123

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising 108

Advertising Advertisers Finance Retail 108

Martech

MAY 15, 2024

Camille Manso is a partner with Silicon Foundry, an advisory firm that essentially arranges matches between their corporate clients and innovative tech start-ups. We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. We track early-stage startups too.

Transform 86

Transform Logistics Retail Product 86

Search Engine Land

FEBRUARY 14, 2024

” “It also provides links to our most helpful guides and CMP partner page, if they are interested in using a CMP to get them setup.” ” Who’s affected by EU UCP? Google’s EU User Consent Policy applies only to end users located in the EEA or the UK. What is a certified CMP?

Analytics 126

Analytics Advertising Advertisers Management 126

Martech

APRIL 17, 2024

The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. The solution will be available to GrowthLoop customers in the first half of 2024. The post GrowthLoop and TransUnion partner to improve audience reach appeared first on MarTech. Why we care.

Advertising 81

Advertising Advertisers Customer Marketing 81

Martech

AUGUST 31, 2023

The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Reticle AI and Adelaide have partnered to enhance engagement and optimize campaign outcomes. Habu partnered with Google Cloud to bring generative AI to data clean rooms.

Shoppers 106

Shoppers Finance User-Generated Advertising 106

Tiecas

FEBRUARY 5, 2024

These challenges are common among companies of our size and often require strategic solutions to overcome. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. These challenges often require strategic solutions to overcome and drive sustainable growth.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Whitepaper 88

Whitepaper New Technology Price Product 88

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. Why we care. Consumers are also more aware and protective of their online privacy.

Law 104

Law Advertising Advertisers Digital Marketing 104

Hubspot Marketing

OCTOBER 17, 2023

Automation capabilities within affiliate platforms include: Identify and analyze potential partners and their audiences. Teams and different partner types are going to intersect which will allow long-lasting and multifaceted partnerships to grow. Accept or decline affiliate applications based on a set of criteria.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Scoop.it!

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. Building on video. Measurement.

Advertising 93

Advertising Advertisers Management Promotion 93

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Existing partners include some of the biggest players in martech software and consulting.

Advertising 80

Advertising Advertisers Management Customer 80

Search Engine Land

OCTOBER 31, 2022

Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers. Publisher Advertiser Identity Reconciliation. Additional information.

User-Generated 91

User-Generated Advertising Advertisers Marketing 91

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. He shared a screenshot of an email from Google announcing the new program: Realistic expectations.

Advertising 101

Advertising Advertisers Management Search Marketers 101

Search Engine Land

OCTOBER 25, 2023

This is why many brands look for expert guidance in the form of external martech services partners. The partner advantage With the right partner onboarded at the right time, brands can get more value quickly from their marketing investment. about their relationships with martech service partners. and the U.K. Here’s why.

Branding 96

Branding Place Customer Management 96

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. Revenue sharing. Lead generation.

Advertising 87

Advertising Advertisers Communications Management 87

Kuno Creative

FEBRUARY 13, 2024

For a number of years, Kuno and Blackline Safety have partnered for marketing and RevOps. Alongside a website redesign and a 75+ HubSpot business unit implementation, we’ve helped the global safety monitoring solutions provider track key business criteria in HubSpot.

Customer 82

Customer Marketing Marketers 82

Duct Tape Marketing

APRIL 2, 2024

With this approach, you’ll be selling packages that focus more on a certain set of deliverables than a strategic solution. If you want to charge premium prices, you need to break free from commodity thinking and focus on providing a valuable solution. You start feeling pressure to lower your rates to compete with everyone else.

Price 67

Price Transform Customer loyalty Communications 67

Kuno Creative

JANUARY 10, 2024

Each team member is certified in our respective areas of HubSpot expertise, and we’re pleased to announce that Kuno has earned two additional accreditations, the highest technical certification HubSpot Partners can receive. In December, Kuno’s RevOps team earned HubSpot accreditations in Solutions Architecture Design and Data Migration.

CRM 59

CRM Marketing Marketers 59