Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Business email address Subscribe Processing. See terms.

User-Generated 115

User-Generated PR Advertising Advertisers 115

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. They forge meaningful connections with target users and capture more share of search. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”

Gen Z 114

Gen Z User-Generated SEO Millennials 114

Search Engine Land

JUNE 8, 2023

Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. But Google’s introduction of AI-powered search could mean a shift away from media listicles.

Management 96

Management PR User-Generated Shoppers 96

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Search Engine Land

MARCH 10, 2023

Get the daily newsletter search marketers rely on. Otherwise, you have to invest a lot in outreach and other PR efforts. While I was a big proponent of social media as early as 2007, I eventually realized that it doesn't work by itself without search engines. User experience design. SUBSCRIBE See terms.

SEO 101

SEO Real Estate PR Customer Journey 101

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The YouTube algorithm is an AI-powered recommendation system designed to put the best and most engaging content in front of YouTube’s users. Videos are pulled for each user when they visit Youtube.

User-Generated 95

User-Generated Fashion Marketing Marketers 95

Search Engine Land

NOVEMBER 8, 2022

In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Register here for free.

Branding 96

Branding Non-Profit Real Estate Transform 96

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience.

PR 113

PR SEO User-Generated Promotion 113

Power Digital Marketing

MARCH 30, 2020

The population of active online users is drastically increasing, and they’re not exactly sure where to turn to for information. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Rock Content

NOVEMBER 6, 2017

According to Luke Lynam, owner and head of paid media at digital marketing agency Haystack Digital, brands that used PPC in their 2016 strategies can also analyze performance data to see if any trends pop out that will give them an additional headstart this year. “ For users that didn’t purchase? Step 5: Get into gift guides.

Retail 40

Retail User-Generated SEO PR 40

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 99

Management PR User-Generated Brand Management 99

Search Engine Land

JUNE 1, 2023

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. In the past, SEO was largely focused on marketing to humans. For example, an entity may be a person, place, product, event, idea or brand. Get the daily newsletter search marketers rely on.

SEO 103

SEO Branding CMO PR 103

Search Engine Land

NOVEMBER 27, 2023

Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website. Armed with these insights, the digital PR specialist aims to generate real-world activity, securing high-tier editorial coverage. Get the daily newsletter search marketers rely on.

SEO 112

SEO PR Health User-Generated 112

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. of global web traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Search Engine Land

JANUARY 31, 2024

Google’s voyage into the AI-powered future relies on links and mentions Google’s public Search Generative Eperience (SGE) documentation (which is something I recommend you read) states: “SGE places even more emphasis on producing informative responses that are corroborated by reliable sources.” See terms.

SEO 115

SEO PR Energy User-Generated 115

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. There were places where you could buy links, and services promising to boost your rankings actually worked! But then, Penguin happened.

SEO 128

SEO Transform User-Generated Health 128

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Do I Need to Learn about Digital Marketing?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

JULY 21, 2023

This is what keeps digital PR professionals like me working. Get the daily newsletter search marketers rely on. Although, I don’t suspect this was the motivation behind the deeply bleak story of Insider Journalist Julia Pugachevsky being tricked into interviewing an AI-generated source. First and foremost: links.

PR 84

PR User-Generated SEO Health 84

Search Engine Land

NOVEMBER 17, 2022

Facebook, meanwhile, is a full-blown social networking site where users share updates, images and videos, join events and groups, and do a variety of other activities. Social media marketing is the use of popular social media platforms to connect with your target audience and market your brand’s products and services.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Moz

DECEMBER 21, 2020

I was not physically located in any of the cities where I searched, which should exclude the influence of user-to-business proximity. Rather, I’d suggest that Americans are self-motivated to review the places they shop for food. Place topics. The GMB characteristics of top-ranked grocery stores. Review recency.

SEO 81

SEO Food Non-Profit Price 81

Rock Content

SEPTEMBER 25, 2017

Even though computer vision technology is improving, David Erickson, vice president of online marketing at Karwoski & Courage Public Relations, said it’s still important to practice traditional image search optimization techniques. Be sure to mention place names and the names of people within a photograph, where appropriate.”.

Marketing 59

Marketing Marketers SEO User-Generated 59

Search Engine Land

JUNE 7, 2023

To find link opportunities for an integration page, use the search operator: Intitle:{keyword} -{your domain} -{integration partner domain} Example : intitle:automate slack -zapier.com -slack.com Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

PR 93

PR SEO Thought Leadership User-Generated 93

Search Engine Land

NOVEMBER 29, 2022

Google wants to optimize its search system to provide great content for the respective search queries depending on the user’s context and consider the most reliable sources. The ranking magic at Google takes place in two areas. The quality raters play a special role here. But what do we mean by “working well”?

Whitepaper 101

Whitepaper PR User-Generated Advertising 101

Neil Patel

JANUARY 21, 2021

Check out the video below to learn more about my strategies for link building, on-page SEO, and user metrics when trying to rank on Google. In addition to analyzing search traffic, it’s worth paying attention to the keywords that generate traffic for your site. These folks are probably searching for a solution that they can buy.

SEO 145

SEO User-Generated Analytics Health 145

Moz

AUGUST 16, 2020

I can’t lay claim to being one of the first generation of SEO experts, but having been building websites since around 1996 and having seen the growth of Google from the beginning, I feel like maybe I’m second generation, and maybe I have some interesting stories to share with those who are newer to the game.

SEO 61

SEO User-Generated PR Shipping 61

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76