Search Engine Land

OCTOBER 12, 2023

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? Get the daily newsletter search marketers rely on.

Transform 126

Transform PR User-Generated SEO 126

Search Engine Land

NOVEMBER 1, 2023

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 117

Retail Branding User-Generated SEO 117

Search Engine Land

NOVEMBER 6, 2023

But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Potential shifts in user behavior. Sticking with the user perspective, not everyone is served SGE with every query. How could user behavior (and SEO) shift? I’m already finding it useful as a user.

SEO 126

SEO User-Generated PR Education 126

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Collaborate with social media and PR teams to create a more holistic marketing strategy. User experience In many ways, SEO and UX go hand in hand. All of this change has led to some big questions for us.

SEO 124

SEO PR Transform eCommerce 124

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 116

Whitepaper Analytics User-Generated Key Performance Indicator 116

Search Engine Land

AUGUST 17, 2023

Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search. search market share was 6.47% in July, per StatCounter. Bing’s market share peaked at 6.61% in March.

PR 98

PR CMO User-Generated Marketing 98

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Give a brief overview of search generative experience.

User-Generated 127

User-Generated SEO PR Digital Marketing 127

Search Engine Land

MARCH 19, 2024

Google’s mission is to guide its users to trustworthy solutions. Get the daily newsletter search marketers rely on. Google recommends solutions to users’ problems when they search or converse with generative AI, targeting specific audiences when it trusts you to provide the solution.

PR 142

PR User-Generated SEO Digital Marketing 142

Search Engine Land

AUGUST 23, 2023

Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers.

PR 97

PR User-Generated Customer Journey Marketing Plan 97

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. They forge meaningful connections with target users and capture more share of search. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”

Gen Z 124

Gen Z User-Generated SEO Millennials 124

Search Engine Land

FEBRUARY 27, 2024

Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. Attorneys say this language must also state that a generative AI third-party platform could crawl the data collected. Get the daily newsletter search marketers rely on. See terms.

User-Generated 112

User-Generated PR New Technology Branding 112

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing.

PR 134

PR Transform Logistics User-Generated 134

Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Business email address Subscribe Processing. See terms.

User-Generated 126

User-Generated PR Advertising Advertisers 126

Search Engine Land

JULY 17, 2023

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Users interact with multiple touchpoints before converting. Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation.

SEO 98

SEO Customer Acquisition Transform Affiliate Marketing 98

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

User-Generated 98

User-Generated SEO PR Content Marketing 98

Search Engine Land

JUNE 8, 2023

Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. But Google’s introduction of AI-powered search could mean a shift away from media listicles.

Management 99

Management PR User-Generated Shoppers 99

Search Engine Land

JUNE 15, 2023

That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. “It’s because the user journey is shortened, so there is a faster path to conversions. ” Get the daily newsletter search marketers rely on.

Advertising 110

Advertising Advertisers Real Estate User-Generated 110

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. Hey, I get it.

SEO 98

SEO Social Media Marketing User-Generated PR 98

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 119

Digital Marketing Marketing Strategy Gen Z Food 119

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.

Transform 96

Transform Direct Mail PR User-Generated 96

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. This is the playground.

Transform 101

Transform PR Marketing Marketers 101

Search Engine Land

MARCH 10, 2023

Get the daily newsletter search marketers rely on. Otherwise, you have to invest a lot in outreach and other PR efforts. While I was a big proponent of social media as early as 2007, I eventually realized that it doesn't work by itself without search engines. User experience design. SUBSCRIBE See terms.

SEO 105

SEO Real Estate PR Customer Journey 105

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The YouTube algorithm is an AI-powered recommendation system designed to put the best and most engaging content in front of YouTube’s users. Videos are pulled for each user when they visit Youtube.

User-Generated 99

User-Generated Fashion Marketing Marketers 99

Orbit Media Studios

OCTOBER 17, 2022

The next three reasons the page doesn’t rank align with the three big search ranking factors: authority, relevance and user interaction signals. The first step in that process is link reclamation followed by digital PR. Negative “user interaction signals” are hurting your rankings. The phase is too competitive.

SEO 141

SEO PR User-Generated Analytics 141

Search Engine Land

NOVEMBER 8, 2022

Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. If you work for a small or micro organization or you are an owner-operator, then perhaps all aspects of marketing communications fall to you. Get the daily newsletter search marketers rely on.

Branding 98

Branding Non-Profit Real Estate Transform 98

Search Engine Land

OCTOBER 25, 2022

Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? We knew the biggest challenge was their user experience.

SEO 99

SEO Marketing Marketers Key Performance Indicator 99

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience.

PR 125

PR SEO User-Generated Promotion 125

Power Digital Marketing

MARCH 30, 2020

The population of active online users is drastically increasing, and they’re not exactly sure where to turn to for information. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. This new paradigm leverages generative AI to provide personalized answers to user queries.

User-Generated 137

User-Generated SEO Marketing Marketers 137

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Entering a new market or going global comes with potentially significant rewards and considerable risks. Target market persona analysis. Get the daily newsletter search marketers rely on.

SEO 100

SEO PR Fashion User-Generated 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 100

Management PR User-Generated Brand Management 100

Search Engine Land

AUGUST 29, 2023

Use AI prompts for HTML assistance You can use AI prompts for HTML assistance, such as requesting header tags for breaking up articles and generating headlines. Additionally, schema markup simplification, especially for events, is facilitated by AI, aiding in generating schema markup for specific scenarios. SUBSCRIBE See terms.

SEO 137

SEO PR User-Generated Management 137

Rock Content

OCTOBER 23, 2017

Case in point: Jonny Dempster, director at digital consultancy Rushh Digital, pointed to Google data, which shows 15% of the trillions of queries it processes have never been searched for before, which indicates users are typing questions as they think – and the search universe is expanding. Are they using bullet points?

Logistics 43

Logistics SEO PR Digital Marketing 43

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Things to avoid.

SEO 138

SEO Real Estate User-Generated eCommerce 138

Rock Content

NOVEMBER 6, 2017

That’s according to Linda Parry Murphy, CEO of marketing and PR firm Product Launchers, who suggested simply searching for 2016 gift guides to start and then reaching out to the reporters who created them. For users that didn’t purchase? Step 5: Get into gift guides. You can also capitalize on timely annual content.

Retail 40

Retail User-Generated SEO PR 40