Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. Price, product features, and customer support are all differentiators your buyers will care about.

Market Research

Hubspot Marketing

JULY 25, 2025

HubSpot Pricing (Service Hub) Free CRM: $0/month Starter: $9/month/seat Professional: $90/month/seat Enterprise: $150/user/month 2. Salesforce Service Cloud Pricing Starter: $25/user/month Pro Suite: $100/user/month Enterprise: $165/user/month Unlimited: $330/user/month 3.

CRM

Martech

APRIL 24, 2025

, Rick Zullo of Equal Ventures said, For them to hit their ChatGPT revenue forecast, they would need to almost 20x the amount of paid subscribers (presuming prices remain the same, which they may not), which would be about 400m people. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago.

Transform

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Example : IKEA already uses AR in its IKEA Place app, letting customers place virtual furniture in their homes before buying it.

Gen Z

Martech

DECEMBER 26, 2024

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. When customers fail to see anything unique about your brand, your only choice is to compete on price. Instead of offering lower prices, you can compete on relationships. Why don’t you lower the price?

Shoppers

Sprout Social

JUNE 11, 2025

So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game. As a result of the campaign, the scratch-offs became the top-selling games in every price point within a week of launch, generating $527,906,715 in sales.

Branding

SocialPilot

JULY 12, 2024

And, what is the pricing structure of the tool? By consistently tracking, analyzing, and adapting your strategy based on the audit, you can transform your social media presence into a powerful tool and start achieving your marketing goals. Does the tool integrate with the social media platforms that I use?

Analytics

Duct Tape Marketing

DECEMBER 23, 2024

John Jantsch Unlocking the Secrets to Premium Pricing in Professional Services Pricing professional services can feel trickyunlike products, services are intangible, and their value can vary from client to client. Biggest takeaway: Jays research reveals that two-thirds of customers now value speed as much as price.

Transform

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver. Timing matters.

Transform

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. But Hallmark+ will go beyond just streaming. In fact, it represents a comprehensive lifestyle offering.

Shoppers

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Transform long-form content into short-form educational social media posts. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. a button, form, etc.)

User-Generated

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. It tends to focus more on price or value, making it more fleeting than brand loyalty.

Branding

Hubspot Marketing

JULY 31, 2025

Below, we'll explore four higher education CRMs, providing you with feature comparisons, pricing details, and implementation guidance. HubSpot pricing depends on your specific needs and add-ons. Use this HubSpot pricing calculator to see your custom price.

Education

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. Understand what they want, and hit them with the right with the right message in the right place at the right time.” Start with five customers this week. That’s enough to spot patterns while being totally manageable.

eCommerce

Hubspot Marketing

JULY 9, 2025

It keeps everything organized in one place. We‘ll show you real pricing, actual features, and honest comparisons. Best CRMs for Event Management at a Glance CRM Best For Key Features Pricing Free Trial? You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in.

Management

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). Many businesses make the mistake of implementing flashy technology without having a sound process in place.

Market Research

Sprout Social

SEPTEMBER 24, 2024

Here’s a breakdown of average influencer pricing across key platforms by per post and followers: Instagram, Snapchat and TikTok cost about $10 per post per 1,000 followers, while Facebook and YouTube are more expensive at about $20 per 1,000 followers. Consider factors like audience demographics and engagement levels on each platform.

Influencer Marketing

Martech

MARCH 24, 2025

Advanced analysis : AI is transforming measurement, and brands must adopt modern analytics to leverage its capabilities and stay competitive. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

Transform

Duct Tape Marketing

SEPTEMBER 4, 2024

Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. When you express those things, quality, reliability, safety, health, these are the reasons when somebody says, can you lower the price? How could your price be lower than mine?

Price

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. Competitive pricing plans are suitable for businesses with varying budgets. 5 (G2) & 4.4/5

Thought Leadership

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. It’s morphed into a place for genuine connection. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

Gen Z

Welcome Software

JUNE 2, 2025

Yet the real price tag goes way beyond what you're paying vendors. Real transformation doesn't come from adding yet another tool. That’s we’ve embedded our transformative AI into every part of Optimizely One: CMS, experimentation, and optimization workflows. All in one place.

Transform

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects.

Marketing Strategy

Hubspot Marketing

OCTOBER 8, 2024

Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. They could peruse information in one place and then get to writing. With these elements in place, I was able to focus on staffing the program. The result? Editors are your make-or-break.

Price

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Backlinko

JANUARY 24, 2025

You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. For example, near the add to cart button, microcopy highlights benefits such as: Free lifetime tech support 60-day price-drop protection 60-day returns Smart move. Tough business.

eCommerce

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

SocialPilot

JUNE 15, 2025

Both serve a purpose, and when used strategically, they can literally transform how people perceive your business. They come from real customers and touch upon multiple aspects like product/service quality, pricing, performance, staff behavior, and more. Testimonials are curated stories that shine a spotlight on success.

Transform

Hubspot Marketing

JULY 9, 2025

We've compiled this comprehensive guide to help you find the perfect CRM solution for your staffing agency, complete with feature breakdowns, pricing details, and real success stories from agencies like yours. Best CRMs for Staffing Agencies at a Glance CRM Best For Key Features Pricing Free Trial?

CRM

Hubspot Marketing

JULY 18, 2025

Instead of juggling spreadsheets, emails, and handwritten notes, a CRM helps you keep everything in one place, from client contact details and job timelines to follow-ups and billing info. That’s where the right CRM can really make a difference. user/month (all apps) Custom: $37.40/user/month user/month (all apps) Custom: $37.40/user/month

CRM

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. This is how we ought to price it. Do I have a system in place to make it work? You're building a machine that works long term. It's not just somebody that says, this is what we ought to do.

CMO

Welcome Software

FEBRUARY 21, 2025

It was a natural place to begin because we saw that not running enough experiments was directly impacting user retention. Over the next 12 months, we expect this skepticism to transform into enthusiasm as AI proves itself as a reliable partner in the experimentation process. that hesitation is quickly fading as they see real results.

User-Generated

Litmus

OCTOBER 31, 2024

Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Once you’ve collected data, there’s a process to transform them into customer insights for your email strategy. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms.

CRM

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing.

Affiliate Marketing

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? sort=price) generate different URLs. Transform your travel website into the top resource.

SEO

Martech

SEPTEMBER 12, 2024

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

Place