Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers 121

Advertisers Advertising Retail eCommerce 121

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 121

Advertising Advertisers Product User-Generated 121

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

AUGUST 2, 2024

From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. Plus, the API doesn’t threshold queries with less than 15 searches like the platform, so you get to see all your searches, not just a chosen few.

SEO 117

SEO Place Analytics Search Marketers 117

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Michelob Ultra is made for beer drinkers who are calorie-conscious).

Advertisers 80

Advertisers Advertising Health eCommerce 80

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Get the newsletter search marketers rely on. These 15 tools are a great place to start.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Content marketing and SEO Marketing is about being in the right place at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ.

SEO 116

SEO User-Generated Communications Place 116

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Users are now starting their searches on AI platforms for information, product research and purchases.

Transform 131

Transform User-Generated SEO Law 131

Martech

FEBRUARY 4, 2025

For instance: Traffic sources like google / organic , duckduckgo / organic and bing / organic share the medium “organic” and are grouped under the Organic Search channel. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel.

Analytics 118

Analytics Place SEO Management 118

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. Reduced motivation and productivity. The data is clear and burnout leads to increased absenteeism, reduced job satisfaction, and decreased productivity. Get the daily newsletter search marketers rely on. So often, the ownership of burnout is placed on the individual.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But the company had changed.

B2C 92

B2C Retail Customer Journey Advertisers 92

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

Search Engine Land

JULY 19, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the newsletter search marketers rely on. Tier 2: Product-service branding While the top 5 platforms should be used to actively shape the conversation, this doesn’t mean that other platforms less frequented by your audience should be ignored. Processing.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

SEPTEMBER 24, 2024

Because of this, the platform has become a space where candid product and solution recommendations can be found for nearly anything you can think of. From a marketing perspective, Reddit boasts over 70 million active users and more than 100,000 communities. Why advertise on Reddit? Business email address Sign me up! Processing.

Promotion 85

Promotion Advertising Advertisers Place 85

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” For ecommerce retailers, the impact depends on how users search.

Transform 134

Transform User-Generated Analytics Retail 134

Search Engine Land

AUGUST 7, 2024

Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels. On Amazon, how you handle and optimize your branded search significantly impacts the visibility and performance of your products.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

Search Engine Land

AUGUST 12, 2024

Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. While meta descriptions aren’t a ranking factor, they are a key area to help your content stand out in the search engine results pages. Get the newsletter search marketers rely on. Processing.

SEO 115

SEO User-Generated Place Market Research 115

Martech

APRIL 22, 2025

These includebreaking off Chrome and banning default search payments. Ending payments that freeze the ecosystem in place, including Googles multi-billion-dollar payments to Apple and Android device makers. The browser accounts for 35% of all Google search queries and drives billions in Search revenue (the actual number is redacted).

Advertisers 73

Advertisers Advertising User-Generated Search Marketers 73

Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. Get the daily newsletter search marketers rely on. Here’s how.

Product 100

Product Transform eCommerce Copywriting 100

Search Engine Land

SEPTEMBER 25, 2024

Google’s help article, “ About measuring paid and organic search results ,” explains all the available metrics in this report. No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. Business email address Sign me up!

SEO 83

SEO User-Generated Place Search Marketers 83

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. Yahoo Japan sponsored products.

Advertising 71

Advertising Advertisers Retail Management 71

Martech

APRIL 17, 2025

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. It only tells you if something happened, not if it mattered. What do I mean by this?

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. How will your product or service help them? Lower risk of error. Always-on account safeguards.

Advertising 116

Advertising Advertisers Branding CRM 116

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. In many places, dull has been institutionalized, especially in social media marketing. The conversation is everywhere and the future is unclear. Indifference is the enemy.”

SEO 105

SEO Branding User-Generated PR 105

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 87

Product Transform Price Market Trends 87

Martech

NOVEMBER 26, 2024

Many tools offer this feature, but it’s important to set up email alerts to notify you if the file blocks search engines. A common reason for this is when developers push a site from staging to production and accidentally transfer the robots.txt file. This occurs when all files are pushed live instead of just the updated ones.

SEO 127

SEO Health Place Customer 127

Search Engine Land

SEPTEMBER 6, 2024

For this article, we’ll focus on Google Ads, but the same concepts apply to anywhere else you may be running a search campaign. Pre-build research Outside Google Ads The first half of audience research in the pre-build state takes place outside of Google Ads and lives within your organization. SQRs are critical for market research.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform 116

Transform User-Generated SEO Communications 116

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down.

User-Generated 123

User-Generated SEO eCommerce Price 123

Marketing Insider Group

JUNE 16, 2025

If you’re trying to get your blog noticed by people and search engines, you’re in the right place. If your blog post is about how to clean white sneakers, don’t try to rank for “cleaning products, shoes, soles, stains, and sneaker protection tips.” So where do you start? Right here! Let’s make it easier!

SEO 74

SEO Place Product Management 74

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. Per Google, the volume of those searches (which tally five or more words) is growing. I’m most excited about the ability to use AI to produce videos.

User-Generated 76

User-Generated PR Advertisers Advertising 76