Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. Then, LinkedIn could be a solid place to meet new clients.

Social Media Marketing 77

Social Media Marketing Copywriting User-Generated Marketing 77

OnPassive Marketing

OCTOBER 7, 2022

This article will give tips on how to find Social Media Marketing Clients for your business so that you can spend more time marketing and less time chasing clients. The Role Of Social Media Marketing. You may wonder how to find social media marketing clients as a business owner.

Social Media Marketing 82

Social Media Marketing Marketing Marketers Market Trends 82

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. There are many objectives of social media marketing.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

SmartBrief - Marketing

JULY 11, 2023

“Our consumers utilize several social media platforms, but we’ve been leveraging TikTok and Instagram most as these are the platforms that are driving culture and where we see the highest concentration of our consumer activity taking place,” said Smith. “On Using YouTube, Lush posts makeup tutorials and product launches.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Develop a Budget.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Or it was a combination of newsletter information, social media posts, and word of mouth? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion.

Social Media Marketing 93

Social Media Marketing Whitepaper Marketing Marketers 93

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 101

Social Media Marketing Communications Entertainment Marketing 101

Neil Patel

JANUARY 12, 2021

Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. In addition, 74% of consumers who’ve watched an explainer video about a product ended up buying it. Where do you start?

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Top 10 places to find TikTok templates. You’ve come to the right place. It has an intuitive view and allows you to smash production in just a few minutes. instoriesapp.

Place 103

Place User-Generated Price Entertainment 103

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Sprout Social

MARCH 21, 2017

While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about. What Is a Marketing Funnel? The specific stages of a marketing funnel vary depending on who you ask or what your goals are.

Social Media Marketing 105

Social Media Marketing Marketing Marketers B2C 105

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Duct Tape Marketing

MAY 28, 2019

Is Organic Social Media Marketing a Thing of the Past? written by John Jantsch read more at Duct Tape Marketing. The world of social media is constantly changing and evolving. The fact of the matter is that without a solid organic social base, you can’t possible build out a meaningful paid social approach.

Social Media Marketing 78

Social Media Marketing Real Estate Marketing Marketers 78

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Duct Tape Marketing

APRIL 7, 2017

Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Social media effectiveness boils down to engagement.

Social Media Marketing 76

Social Media Marketing Advertising Advertisers Marketing 76

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Management 101

Management Product Key Performance Indicator Health 101

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Social CPM grew 41% year-on-year in Q2 2021. Global social media ad spend was up 50.3% growth in North America.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.  

Social Media Marketing 95

Social Media Marketing Product Marketing Marketers 95

Hubspot Marketing

NOVEMBER 27, 2023

Table of Contents Benefits of Creating an AI Marketing Campaign 7 Ways to Use Generative AI in Marketing Campaigns 5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal Which AI tool pitches the best marketing campaigns? Use AI to write a social media marketing campaign for you. AI blog campaigns.

Product 85

Product User-Generated eCommerce Marketing 85

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. 2. Marketers overlook the cost of social media. If social media has no cost, then there’s no reason to include it in your budget.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Duct Tape Marketing

JULY 24, 2014

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird – Enjoy! It involves placing ads in papers and passing out business cards.

Social Media Marketing 69

Social Media Marketing Marketing Marketers Analytics 69