Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What types of content do consumers prefer for learning about products and services? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Social CPM grew 41% year-on-year in Q2 2021. Global social media ad spend was up 50.3% growth in North America.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Who are social media marketers, really?

Millennials 117

Millennials Education Social Media Marketing Management 117

Hubspot Marketing

AUGUST 15, 2022

Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. What’s Next for Social Shopping?

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. One of the biggest new waves of social media is the rise of social shopping.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% While TikTok isn’t the final destination for any business owner making a decision on their B2B partnerships, it’s a great place to kick off brand awareness and get your company in the right spaces.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Hubspot Marketing

MAY 8, 2023

Bookmark this page to check out our survey's marketing highlights. Embracing Emerging Marketing Opportunities F rom AI to social media, marketing is always evolving, with new apps and features popping up constantly. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Lynton Web

JANUARY 29, 2024

Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms. With social media being the No. Marketing Trend 3: Social Media for E-Commerce Related to short-form video marketing is the increased use of social media for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Buffer Marketing

APRIL 25, 2024

You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations. The above is a classic example of how people use social media SEO to find answers to their search queries. The questions range from travel and product recommendations to full-fledged tutorials.

SEO 103

SEO Gen Z Social Media Marketing Millennials 103

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base.

Gen Z 76

Gen Z Millennials Finance User-Generated 76

SMA Marketing

APRIL 13, 2023

Additionally, developing email campaigns is an effective tactic for introducing potential customers to services or products offered by the company. Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. What this tells me is that video production quality will be a focus. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. We have been doing this for years.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Spiralytics

NOVEMBER 14, 2023

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Marketers should take heed of this pivotal trait. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JANUARY 3, 2022

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Hootsuite

OCTOBER 25, 2021

Customers are already looking for you on social media. 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. If this is the case, consider pointing your readers to another place for more in-depth information. Social Media & Digital Habits."

Millennials 98

Millennials CRM B2C eCommerce 98

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   According to our analysis, images ranked in second place, followed by text, with link-only posts squarely in last place. 

User-Generated 106

User-Generated Social Media Marketing Millennials Analytics 106

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash. Source: Kaja.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. On another day, you can ask for specific feedback on their experience with your brand’s products or services. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hootsuite

JULY 20, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What to post on Linkedin: 12 ideas LinkedIn is a place where content matters. Highlight customer successes Do you have customers that have achieved amazing things with your product or service?

User-Generated 86

User-Generated Millennials Law Promotion 86

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sachs Marketing Group

SEPTEMBER 28, 2022

Social media has become the default way for hundreds of millions of people around the world to share life experiences, read the news, and find their entertainment. But it’s not very productive of them to tweet once in a blue moon and ignore what people comment under their posts. Social Media Ads and Audience Targeting.

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too. PlayStation does this well.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hootsuite

JUNE 21, 2023

FINRA’s overarching goals are to protect investors and ensure market integrity. The FINRA social media goals are the same. Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1

Gen Z 101

Gen Z Communications Education Millennials 101

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Share your survey on social media and email to encourage participation. Including demographic information.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hootsuite

APRIL 3, 2023

Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Grab these 50+ free Canva social media templates. Don’t forget that social media is all about connection. Two words: Social listening.

Gen Z 111

Gen Z User-Generated Transform Education 111