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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. You can use tools like SocialPilot to easily get all of this data in one place.

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Monthly Social Media Updates Every Marketer Should Know

SocialPilot

Why this matters: With more people exploring platforms beyond X, Bluesky is becoming a real contender. If you’re expanding your social presence, this could be the next place to build community. They’re now getting prime real estate in feeds and recommendations. In short, it helps to earn you way more eyeballs.

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LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs

Backlinko

” (Ads, Reddit, and AI Overviews take up that real estate). LLM seeding is the practice of publishing content in the formats and places LLMs are most likely to scrape, summarize, and cite. And publish it in places LLMs look for information. Publish in places that LLMs trust, crawl frequently, and find easy to parse.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Using client-specific hashtag libraries, agencies can: Avoid generic, one-size-fits-all tagging Align hashtags with each client’s messaging pillars Track post-level hashtag performance to prove campaign impact Say you’re managing clients across wellness, real estate, and B2B. Great for thought leadership or SEO-style positioning.

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3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Adobe Experience Cloud Blog

There’s some valuable real estate on your social profiles — are you taking advantage, or are you leaving those spaces vacant? When it comes to marketing on social , here are three often-overlooked pieces of prime real estate: 1) Cover Photos. Read some more ideas for creative cover photos here.). Social Media'

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The Content Marketer's Guide to Thought Leadership

Hubspot Marketing

That's where thought leadership comes in. Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.