Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail

Hubspot Marketing

NOVEMBER 13, 2024

Business card print house Moo does it by placing an option in the main navigation of its website that enables site visitors to select which country they are in, and the associated language they need. Image Source Retailer Farm Rio takes a similar approach. Savage X Fenty puts women of all sizes front and center.

eCommerce

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Gen Z

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time.

Retail

Martech

NOVEMBER 15, 2024

Once, in my retail email career, my boss caught me off guard with a metrics question during a meeting at the height of the holiday season. These short, focused catch-up meetings were a holiday season fixture in my retail days, too. In my work for a global big-box retailer, our holiday email program was insane. What went well?

Email Marketing

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertisers

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Branding

Martech

APRIL 28, 2025

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. Retail, auto and restaurant brands are focusing on real-time, location-based messaging and integrating shoppable ad formats.

Video Marketing

Scoop.it!

OCTOBER 31, 2024

Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy. So, is there a right way to place conversion elements within your content? Check out how Aura does it.

Marketing Strategy

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price

Hubspot Marketing

JULY 19, 2024

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

Customer

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This isn’t confined to any one industry. The benefits here are twofold.

Customer

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The following strategies offer a helpful starting place. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

Advertisers

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Less digital user growth is increasing competition for ad spending.

Branding

Use Insider

AUGUST 5, 2025

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across countless touchpoints. That’s where they need the power of retail marketing automation. That’s where they need the power of retail marketing automation.

Retail

Sprout Social

NOVEMBER 20, 2024

The network’s user base consists of professionals in the corporate workforce, making it a great place for you to share educational product information, customer support and community management. Jackson’s Art Supplies Jackson’s Art Supplies is an online retailer of fine art materials in the United Kingdom.

Entertainment

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Who is your target audience? Almost every business has some sort of seasonality.

Advertising

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Within minutes, the product sells out.

Branding

SmartBrief - Marketing

AUGUST 21, 2024

Perry (Image courtesy of Hallmark Media) Integrated brand experience: Hallmark is reconnecting its media, retail, and online touchpoints for a unified brand experience. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

Retail

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

Analytics

Buffer Marketing

JULY 22, 2024

A recent survey of US retailers showed that 41 percent see the greatest return on advertising spend (ROAS) from Facebook Ads. Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram. You can set your budget per day or as a total amount for the campaign.

Advertisers

Marketing Insider Group

JANUARY 6, 2025

If you have a strong brand in place, it is going to become much easier to market your product. Placement you will also need to consider where you place your product. Depending on the nature of your product, you may need to consider physical retail stores, online marketplaces, and other outlets in addition to your own website.

Product

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences.

Management

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. We’re seeing those same demands play out in other areas like retail media networks. Measurement partnerships.

Retail

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. “This is the place where sales and marketing teams are falling in love again.

Transform