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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

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Rank Higher and Capture Leads with Video SEO

Digital Marketer

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. It’s in combining these two marketing channels. All you need is a traditional SEO.

SEO 103
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YouTube SEO: A Simple Step-by-step Guide to Videos That Rank

Buffer Marketing

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 115
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Video SEO Best Practices Checklist

Neil Patel

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. Making sure those people actually watch and enjoy your videos enough to subscribe or convert? What Is Video SEO?

SEO 89
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How to create local business content that converts

Search Engine Land

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Incorporating video marketing. Why not show them with video? Leveraging forums like Reddit. Managing reviews. Continuously updating outdated pages.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145
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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145