Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 114

eCommerce Fashion Shoppers Retail 114

Hootsuite

FEBRUARY 9, 2023

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Sales potential: 72% of shoppers are more likely to buy a product when offered in their preferred language. Are shoppers often buying two products together? Case in point.

Customer 99

Customer Shoppers Shipping Communications 99

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. What is social commerce (and why is it different from ecommerce)? People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 108

Gen Z Millennials Shoppers Retail 108

Martech

DECEMBER 10, 2021

Add to that the 2021 statistic that the average person spends well over two hours a day on social media and the obvious conclusion is that that’s where brands need to meet them. The post Brand familiarity drives social commerce appeared first on MarTech.

Branding 112

Branding Shoppers Place Management 112

Neil Patel

APRIL 1, 2021

Whether or not you want to pursue social commerce for your business, you should still be investing in social media marketing. Social channels can help boost your visibility, increase website traffic, generate leads, and help you engage with your customers. Create a Social Media Strategy for Your E-Commerce Company.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

User-Generated 111

User-Generated Social Media Marketing Millennials Analytics 111

Hootsuite

MARCH 2, 2023

One advantage you’ll get from using the same chatbot for all of your customer touchpoints is being able to see all of your conversations in one place. Source: Heyday Facebook Messenger bots can be used for customer service, sales, and social commerce. A bot that can speak to them in their preferred language. See it in action.

Analytics 132

Analytics Shoppers Communications Shipping 132

Hubspot Marketing

MARCH 8, 2021

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Martech

FEBRUARY 6, 2024

Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are. 15BB a year is shifting into commerce media networks (not just grocery!) Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Transform 112

Transform Whitepaper Direct Mail Marketing 112

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Marketers should think of common questions or orders from customers. Source: Survey of 1038 online shoppers. People use social messaging apps more than social media. Messaging apps. See it in action.

Branding 99

Branding eCommerce Shoppers Millennials 99

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. Doing this will help you fine-tune your social listening process and marketing efforts.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

Martech

JANUARY 23, 2024

Loyalty program for book shoppers The more customers shop with ThriftBooks, the better the company can tailor emails and recommendations. They love to share that, so social is a really big channel for us in that sense.” With the scale of our business, we have a lot of great insights already.

eCommerce 102

eCommerce Price Shoppers Customer 102

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place. Identify who is visiting your site with name, email and more.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

TechWyse

FEBRUARY 28, 2023

From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing. How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Girl Power Marketing

DECEMBER 9, 2020

Most, if not all, of these changes are sure to remain in place and even continue to evolve even further. The same is true for marketing strategies. Social responsibility is something many consumers now expect their favorite brands to adopt, and beyond 2020 this will become even more commonplace. Ecommerce Marketing.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Hootsuite

APRIL 6, 2022

As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is an Instagram chatbot?

Customer 91

Customer Retail Shoppers User-Generated 91

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. This strategy can speed up business growth.

Copywriting 117

Copywriting CMO PR Social Media Marketing 117

Girl Power Marketing

MARCH 4, 2021

Marketers must recognize that there are times and places where they must adjust how they address the traditional buyer’s journey and be ready to respond to current events, emerging technology, and evolving buyer behaviors. Following is a look at the typical CPG buyer’s journey and ways to reach buyers when they’re ready to buy. .

Shoppers 52

Shoppers eBook Branding Social Media Marketing 52

Hubspot Marketing

JULY 10, 2019

You might as well not be marketing at all. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. B2B Digital Marketing. B2B Social Media Marketing. Run PPC campaigns.

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Exposure Ninja

JUNE 30, 2022

Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. If you’re selling a high-end luxury brand of cars, it’s unlikely that people between the age of 10-14 are going to be interested in your social media updates.

Non-Profit 98

Non-Profit Price eCommerce Real Estate 98

Hootsuite

MARCH 8, 2022

Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. This allows users to find every Product Pin they’ve saved to their own boards in one place. trillion USD in 2026. Shopping List.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hootsuite

NOVEMBER 28, 2022

In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. The key to building a strong social media advocacy program lies in leveraging your existing communities. Here’s how to start building your own social media advocacy program.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Hootsuite

DECEMBER 15, 2021

Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is conversational AI?

Shipping 133

Shipping Retail Logistics User-Generated 133

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Using social media to build brand loyalty.

Branding 85

Branding Shoppers Social Media Marketing User-Generated 85

Hootsuite

AUGUST 2, 2022

Having 24/7 support in place means your employees can take valued time off, and your customers can have their questions answered during holidays and after-hours. <h3Avoid In the past, shoppers would have to search through an online store’s catalog to find the product they were looking for. 24/7 support. Source: Intercom.

eCommerce 81

eCommerce Shoppers Customer loyalty Price 81

Marketing Insider Group

MARCH 31, 2020

Today’s shoppers have grown impatient and we demand swift, seamless experiences across digital platforms. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Voice Searches: Go to the Head of the Class.

Market Trends 140

Market Trends Digital Marketing Whitepaper Manufacturing 140

Hootsuite

APRIL 18, 2022

Commerce Manager brings all your Facebook and Instagram selling information into one place, so you can keep your inventory up to date and never miss shipping out an order. Engage with shoppers on Facebook and Instagram and turn customer conversations into sales with Heyday, our dedicated conversational AI tools for social commerce retailers.

Management 100

Management Shipping Health eCommerce 100

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? Engage with shoppers on their preferred channels and turn customer conversations into sales with Heyday, Hootsuite’s dedicated conversational AI tools for retailers.

Retail 145

Retail Shoppers Health Social Media Marketing 145

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place. Identify who is visiting your site with name, email and more.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hootsuite

SEPTEMBER 8, 2020

Two-thirds of global shoppers messaged a business on social last holiday season. Social media is the preferred customer support channel for those under 25, with 32.3% Social customer support increases customer confidence and loyalty. Create social media guidelines. Try it free today. Get Started.

Customer 145

Customer Shoppers Branding Management 145

Hubspot Marketing

JULY 13, 2023

77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers.

User-Generated 145

User-Generated Shoppers Customer Place 145

Hootsuite

OCTOBER 18, 2022

Key features: Send your shoppers automated emails to remind them of upcoming orders. 60% of marketers report that content marketing generates demand and leads. Having your products placed in blog articles, whether organically or paid for, can lead to conversions. Shopify stars: 4.9. Stay on top of inventory forecasting.

eCommerce 98

eCommerce Price Shoppers Shipping 98