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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: McKinsey & Company BCG (Boston Consulting Group) Source: McKinsey Technology consulting firms These firms focus on technology, helping providers and users understand it and what it means for industry and society. Consumer-centered companies invest in trusted research to help them understand and engage shoppers.

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How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Orbit Media Studios

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.

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10 of the Most Successful Online Side Hustles Ever Launched

Jeff Bullas

The platform generated over $2.84 In 2020, Uber generated $14.1 Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. Dropbox Dropbox is a cloud storage and file-sharing service that allows users to store and share files online.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. In 2018, 40% of people used social media channels for aspects of product research. Facebook has a whopping 1.59

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How Responsive Web Design Works

Hubspot Marketing

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. Responsive web design keeps shoppers on your website longer. For reference, the world population is currently 7.8

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