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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% 5 steps to promote your business on social media.

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How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Orbit Media Studios

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. Free Promotion. Paid Promotion. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 125
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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products.

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What is a Retail Media Network?

Neil Patel

This enables advertisers to reach shoppers at the various stages of their buyer journey. The reason retail media works so well is that shoppers are more receptive to ads when shopping than when they’re carrying out other non-shopping related activities. Retail media is changing the way shoppers and brands interact.

Retail 144