Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Table of contents What is GEO? Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?

Transform

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

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Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started. All completely automated.

SEO

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. 43% say a lack of effective analytics holds them up. 43% say a lack of effective analytics holds them up. So, what’s holding them back? What could go wrong?

Shipping

The Marketing Operations Leader

JANUARY 14, 2025

Everyone wants advanced marketing measurement—multi-touch attribution, AI insights, beautiful dashboards. The 7-P Model —Planning, PMO, People, Platforms, Performance, Partnerships, and Prioritization—offers a structured framework to assess your team's strengths and uncover areas for improvement.

Marketers

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Backlinko

JUNE 12, 2025

The next step is to ensure your expertise is recognized by AI systems. Your Brand Is Blowing Up in LLMs (You Just Can’t See It) LLMs are quietly becoming the biggest brand discovery platform on the internet. Users ask AI about your industry, see your brand mentioned, and then visit you directly later.

SEO

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software.

Transform

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Martech

DECEMBER 11, 2024

Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? The AI dream team A cross-functional team is often the backbone of successful AI initiatives. Here are the key roles in the AI dream team. Can they keep the team focused on clear results?

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Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Leveraging AI opportunities. With content spread across multiple platforms, its hard to maintain consistent visibility. Experience. Conversion.

SEO

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Like why a competitor’s metadata gets more clicks or how they organize their content. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page.

SEO

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

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Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Why is Pinterest a valuable platform for brands?

Gen Z

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Of course, implementing new AI-powered tools is often easier said than done. Then, Ill share some tips and tricks for becoming an AI champion on your marketing team. People dont understand how AI works.

Transform

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Buffer Marketing

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Supports platforms like Instagram, TikTok, YouTube, and more. Discover influencers and content preferences.

Price

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as personalization engine A CDP is well-positioned to personalize a customer’s experience. Sometimes this can seem simple.

Customer

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. Sounds nice, doesnt it?

Gen Z

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Martech

APRIL 15, 2025

That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time). The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Whitepaper

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

PR

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? backlinks , social signals).

Digital Marketing

Martech

DECEMBER 30, 2024

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025.

Transform

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. The platform will typically send you updates at a preset frequency or one that you define.

Price

Hubspot Marketing

MAY 21, 2025

I first tested AI tools in 2019 to automate repetitive parts of my workflow. AI today has similar overhead costs, but at a far greater scale. This got me thinking: How much does AI cost businesses, and when does it make sense to integrate AI? Table of Contents How much does AI cost? How much does AI cost?

Price

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Reduced reliance on follower count for reach.

Key Performance Indicator

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Martech

APRIL 10, 2025

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think.

Transform

Martech

MAY 15, 2025

The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnichannel customer experiences and the growing need for data democratization. Let’s start with the positives.

Transform

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. AI is being commodified and can be had for free via ChatGPT, Gemini, Perplexity and others. Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users.

Retail

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. While problem-driven buyers build their tech stack like engineers, solution-seekers operate more like venture capitalists. The AI-powered content tool everyone championed? But this approach carries risks.

Transform