OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information.

Law 130

Law SEO Analytics Education 130

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information.

Law 130

Law SEO Analytics Education 130

Martech

DECEMBER 21, 2023

AI is here to help! You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

User-Generated 120

User-Generated Customer Journey Analytics Digital Marketing 120

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.”

Customer 111

Customer Analytics CRM Product 111

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Customer Journey 115

Customer Journey CRM Marketing Marketers 115

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 114

Transform Digital Marketing Content Marketing Marketing 114

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 105

Transform Content Marketing Marketing Marketers 105

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Transform 117

Transform Entertainment User-Generated Education 117

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Management 91

Management Branding PR Food 91

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. New businesses can produce and share content more effectively by automating regular chores.

Content Marketing 129

Content Marketing User-Generated Marketing Marketers 129

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 134

SEO User-Generated Affiliate Marketing Finance 134

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 116

Transform Marketing Marketers Traditional Marketing 116

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Transform 120

Transform Copywriting Market Trends Analytics 120

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

User-Generated 115

User-Generated PR Analytics Email Marketing 115

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

SEO 122

SEO PR Transform eCommerce 122

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Transform 91

Transform Law User-Generated Analytics 91

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. You know that content drives engagement.

User-Generated 106

User-Generated Analytics SEO Branding 106

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Your AI system should do the same, ensuring quick and efficient access for creating outputs.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. ” Theme No. ” Theme No.

User-Generated 110

User-Generated Marketing Marketers CMO 110

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper 131

Whitepaper User-Generated Transform Marketing 131

Martech

MAY 19, 2023

From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? What is generative AI?

Transform 145

Transform User-Generated Marketing Marketers 145

Martech

JUNE 14, 2023

When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. believe AI can outperform humans at their jobs.

Finance 138

Finance Price Influencer Marketing Marketing 138

Hubspot Marketing

DECEMBER 26, 2022

But data is essential to great content strategy. That's why content intelligence is coming into the conversation. Create more powerful marketing content. Keep reading to discover what content intelligence is, why it's useful, and how to make it work for you. How to Choose the Right Content Intelligence Platform.

Transform 137

Transform User-Generated Analytics SEO 137

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

Marketing 110

Marketing Marketers Telemarketing Customer Journey 110

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees.

Copywriting 98

Copywriting User-Generated CRM Customer Journey 98

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly. People will ask AI questions and get specific, contextualized and detailed answers.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. Revisit your marketing collateral, website, and social media content. Real-World Case Study: HubSpot, a leading CRM platform, used personalized video messages in their email outreach to engage leads.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 102

Customer Price Transform Logistics 102

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

User-Generated 98

User-Generated SEO PR Content Marketing 98

Kevin Indig

SEPTEMBER 18, 2023

Wouldn’t it be nice to see exactly where people engage with your content - down to the sentence? 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on it.

Non-Profit 73

Non-Profit User-Generated Education Analytics 73

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The only enterprises making money are conference organizers and content publishers.”

Customer Journey 96

Customer Journey Analytics Advertising Advertisers 96